What: A first-of-its kind creme to give you a beautiful air-dried look with a product-free feel. Why: Polymers & plant-based conditioners enhance texture & body. The blend provides a lightweight, touchable finish. UVA & UVB filters protect against the damaging effects of the sun. Who: For any air-drier who wants to enhance their texture. Ideal for fine to medium hair. When: On days when you want to avoid heat styling. How: Work into towel-dried hair by squeezing or twisting.