Bumble & bumble Color Minded Sulphate Free Shampoo helps prevent colour washout while revealing lustre. This ultra-mild cleanser protects colour's integrity & prolongs vibrancy & brilliance with Bumble & bumble's very own Colour Preserving Complex, designed to prevent fading & eliminate colour washout. Who: Suitable for anyone who colours his or her hair. When: Every time you shampoo to help preserve hair colour. All Bumble & bumble products are: Cruelty free.