BIOEFFECT EGF Cellular Activating Serum is a revolutionary new anti-ageing skin-care product based on the latest developments in molecular biology including EGF (Epidermal Growth Factor). The role of EGF in epidermal cell renewal & development was elucidated by scientist Stanley Cohen, who won a Nobel Prize for his work. Just a tiny amount of the serum is enough to see an improvement in complexion & reduce wrinkles, pores & pigmentation by stimulating & accelerating natural skin renewal. The advanced formula contains just nine ingredients & no fragrance, colouring or preservatives.