This nutrient-enriched Baxter of California Daily Fortifying Shampoo promotes hair manageability & body. The first step in the Baxter of California shampoo & conditioner “ Strengthening System” contains wheat protein & vitamin E for hair & scalp treatment that repairs & cleans without drying. Coconut extract delivers natural nutrients essential for healthy hair growth & acts as a remedy for dry scalp. The refreshing formula also features an invigorating mint sensation that not only tingles throughout your routine but leaves your hair smelling fresh & clean.