Massage the Aveda Pramasana Purifying Scalp Cleanser into the scalp before shampooing & on wet hair, to instantly balance sebum levels creating a clean scalp foundation. This 98% naturally-derived cleanser deeply yet gently purifies the scalp with plant derived cleansing agents while wintergreen derived salicylic acid exfoliates leaving the scalp invigorated & refreshed. Inspired by Ayurveda, the ancient healing art of India, Pramāsana™ is a combination of the Sanskrit words, ‘ Prama’ (foundation) & ‘ Asana’ (position in yoga) & embodies the concept that a clean, healthy scalp helps position your hair for great beauty. * From plants, non-petroleum minerals & water. Organic, Sustainable, Non-Toxic, Paraben Free, No Mineral Oil. Aveda is a PETA certified cruelty-free brand; they do not test any of their products on animals.