It's a beautiful feeling. The tingling as you invigorate your scalp. The way you feel with thicker, fuller looking hair. When applied once daily, this invigorating formula featuring our innovative blend of tangerine peel & Japanese knotweed penetrates to help support hair’s natural keratin. Certified organic amla instantly thickens to help lift hair at the root while our patented bio-fermented blend plus our Ayurvedic herb blend with ginseng & certified organic turmeric invigorates the scalp when massaged in. Organic, Sustainable, Non-Toxic, Paraben Free, No Mineral Oil. Aveda is a PETA certified cruelty-free brand; they do not test any of their products on animals.