Extend the vibrance of colour treated hair as only nature can. Aveda's gentle plant infused shampoo with 100% organic aroma, helps do what harsher cleansers can't
- resist fading.
- Aveda Color Conserve Shampoo keeps hair colour vibrant longer.
- Protects colour-treated hair from damaging effects of sun, water & environmental stresses.
- Leaves hair silky, soft & shiny. Organic, Sustainable, Non-Toxic, Paraben Free, No Mineral Oil. Aveda is a PETA certified cruelty-free brand; they do not test any of their products on animals.