A'kin's very gentle, p H neutral, hypo-allergenic formula in a moisturising base has been especially created for people with sensitivities. Pure & non-fragranced it combines the gentlest & purest botanical cleansers to ensure your hair & scalp will be soothed & refreshed. For sensitive scalps. Gentle enough for babies, children, the allergic or those with skin conditions such as psoriasis, dermatitis, eczema & other skin irritations. Due to the mild cleansers, those with dandruff, sensitive, irritated scalps & eczema are likely to experience significant symptomatic relief with regular use.