
SRAM Red Changes everything! The new SRAM RED represents the pinnacle of road racing technology & delivers countless performance advantages to the professional & enthusiast alike. For 2012, the new RED continues in the SRAM tradition as the leader in light weight, flawless shifting, & ergonomic advantage with gorgeous aesthetic styling. How did they improve on the worlds best mechanical gruppo? They started with everything they knew, & then designed a brand new drivetrain from scratch. Each part was engineered with the twin goals of eliminating the superfluous while focusing on an overall synergy that translates into unmatched performance. Elegant & simple, RED perfects the riding experience through genuine innovation.