Shimano Deore M610 10 Speed Rapid-fire Shifters

Shimano - A high end bike part manufacturer

speed - A measurement of how fast an object travels between two points

Fire - the release of energy through heat and light.

Design - A drawing or styles that shows the look and functionality of something before its made.

Evans Cycles is an established and well known cycle store with a 90 year history in the sector. Since the nineties, Evans Cycles has also been trading via mail order and online, and the store has undergone a recent expansion involving the creation of a large, modern distribution centre and further store openings extending throughout the UK. Evans Cycles also introduced the Ride2Work scheme offering employees savings of up to 42% and organises Ride It!, a series of road and off-road non-competitive rides that everyone is welcome to participate in. Evans Cycles stocks a wide range of bikes, including leading brands such as Norco, Cannondale, Jamis, Fuji, Raleigh and Trek alongside Evans Cycles' own brand, Pinnacle Bikes. The bikes include road bikes, mountain bikes, hybrids, BMX bikes, electric bikes, folding bikes and more. Evans Cycles also stocks clothing, accessories, components, bags, helmets and protective gear, tools and maps and books.