Shimano SLX M7000 I-Spec-II Post Mount Hydraulic Disc Brake - Euro
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Shimano - A high end bike part manufacturer

Ice - Frozen water, the solid state of water.

Heat - A term used to define thermal energy

Ceramic - A hard material with excellent heat resistance made by heating a crystaline substance such as clay

disc - A round flat object often used in reference to a computer storage media

Quick - Something that is fast

Ice - Frozen water, Ice is cold to the touch and forms when water reaches 0 degrees centigrade.

Personal - Something that belongs more to an individual due to it affecting them more by relating to them.

Performance - When someone is presenting a form of entertainment, also how well someone is doing within a role.

Evans Cycles is an established and well known cycle store with a 90 year history in the sector. Since the nineties, Evans Cycles has also been trading via mail order and online, and the store has undergone a recent expansion involving the creation of a large, modern distribution centre and further store openings extending throughout the UK. Evans Cycles also introduced the Ride2Work scheme offering employees savings of up to 42% and organises Ride It!, a series of road and off-road non-competitive rides that everyone is welcome to participate in. Evans Cycles stocks a wide range of bikes, including leading brands such as Norco, Cannondale, Jamis, Fuji, Raleigh and Trek alongside Evans Cycles' own brand, Pinnacle Bikes. The bikes include road bikes, mountain bikes, hybrids, BMX bikes, electric bikes, folding bikes and more. Evans Cycles also stocks clothing, accessories, components, bags, helmets and protective gear, tools and maps and books.