A must for any matte eyeshadow lover, the Urban Decay Naked Ultimate Basics Eyeshadow Palette offers an extensive matte collection of warm & cool neutral shades to create the ultimate neutral eye look. Ultimate Basics Eyeshadow Palette will become a real staple in your makeup collection that's always there when you need it. This beautifully curated collection of mattes all feature Urban Decay's Pigment Infusion System, which ensures that the blendability, staying power, colour intensity & velvety texture of your eyeshadows are second to none. Create a barely-there neutral eye or something far more bold sexy & sultry! This palette has you covered for all occasions. The palette contains: Blow: Light nude demi-matte. Nudie: Soft pink-nude matte. Commando: Light taupe-brown matte. Tempted: Pale brown matte. Instinct: Medium pink-taupe matte. Lethal: Reddish brown matte. Pre-game: Pale yellow matte. Extra Bitter: Burnt orange matte. Faith: Medium warm brown matte. Lockout: Rich neutral brown matte. Magnet: Smoky grey matte. Blackjack: Warm black matte. Why We Love It Ultimate Basics features 12 all-new shades that are totally exclusive to this palette, & are neutral enough to suit any skin tone. ' Blow' is a great addition to the collection; being a demi-matte shade, it's perfect for highlighting & to use in the inner corner. How To Use It Using the lightest shades first & the darker shades to blend & contour on the outer corner & crease to create the perfect matte neutral eye look. Top Tip: Using an angled brush & a little water use the darker colours in the palette as an eyeliner shade to really define those eyes! Values 100% cruelty-free. Gluten-free. ...

Add a pop of colour to your eyes with the Urban Decay Naked Ultraviolet Eyeshadow Palette, which features 12 shades from peachy neutrals to bold violets in a range of satin, matte, shimmer & metallic finishes. Showcasing everything from subtle peachy nudes to deep, dark & dramatic violets, Urban Decay's hyper-pigmented, velvety eyeshadows instantly demand attention. The iridescent micro-shimmers & light-reflecting shades create a stunning base, while the transformer shades add a sleek, futuristic finish. Whether you opt to go for just one subtle shade or layer multiple hues for a more dramatic look, the Urban Decay Ultraviolet palette will make your eyes take centre stage with an infinite amount of st&-out looks. Why We Love It violet has been Urban Decay's signature hue from the start, so we love that this palette is dedicated to the colour; even the outside of the palette features a stunning swirl of violet shades. With a wide mirror in the lid & an expert double-ended brush, it's a stunning & unique addition to the Naked line-up that we can't get enough of. We also love that the shade selection has been designed to look good on everyone, as the collection of mattes, metallics, & holographic shimmers look gorgeous on all skin tones. How To Use It To start, use the first seven shades
- from left to right
- to layer your makeup look. For a smoky eye finish, use the darker five shades on the right side to add depth & definition. To add a holographic effect to your makeup, add a final layer of the shades Lucid, V.R. or Euphoric. Works Well With Continue to take your eye makeup to new heights by exploring Urban Decay's makeup collection further, & indulge yourself with their bold mascaras, dramatic eyeliners & brow enhancers.

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'' Inspired by California deserts & endless skies, the Urban Decay Naked Wild West eyeshadow palette contains warm & glittering golds, burnt oranges & deep browns with a pop of turquoise to create endless looks with shimmer, matte & metallic finishes.''
- Caitlin, Escentual Beauty Team. Why you'll love Naked Wild West: 12 richly-pigmented & ultra-blendable vegan* eyeshadows. Features neutral nudes, warm golds, deep browns with a splash of colour with emerald & turquoise shades, inviting you to create infinite eye looks. The colours blend together seamlessly or look beautiful when worn alone. Versatile & complementary shades that will take you from demure daytime to bold night-time, or all-out show-stopper glam. Why it's Escentual: The Naked collection took the beauty industry by storm when the original was released in 2010, & they just keep getting better & better! The vivid & unique shades in Urban Decay Wild West make this palette completely original when compared to the rest of the pack, while the natural warm tones tie into the family perfectly. The rich & ultra-pigmented shades are just as velvety & creamy as fans know & love, but this is the first all-vegan* eyeshadow palette in the range. This palette will be the one you find yourself reaching for the most
- no matter what look you're going for
- the possibilities are endless! The best way to use it: The first six shades are the ideal neutral base colours perfect for demure day-time wear, while the six darker shades will create depth & dimension when blended into the crease. The metallic & shimmer shades add an effortless lick of sparkle to highlight your eye, while the shimmering turquoise & matte emerald will add a contrasting pop of colour that will add a vibrancy to your Naked look. Values: Vegan*. * Vegan formula: does not contain animal-derived ingredients.


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Naked Wild West rides again. You asked & we delivered. A limited editon palette with six of the most wanted Naked Wild West shades, with the perfect assortment of matte & shimmer finishes delivering up to 12 hours of desert inspired eyeshadow looks. Use these ultra blendable vegan formula* shadows solo or layer to create a variety of looks ranging from mild to wild while your on-the- go. Benefits: Vegan Formula* Longwear- up to 12 hours wear Highly pigmented 6 desert inspired neutrals in a range of shimmers & mattes. Super blendable Velvety texture Perfect for travel * The NPD Group Inc.® UK, Prestige Makeup Products, Eye Primer sub-segment, 52 weeks ending 31/12/2021, value sales. * Vegan formula: does not contain animal derived ingredients or by-products ...

' Indulge your creative side with the celestial themed Urban Decay Naked X Robin Eisenberg Eyeshadow Palette; this limited edition ...

Go on an adventure with the Urban Decay On the Run Detour Eyeshadow Palette, a limited-edition eight-pan palette that will transform your eyes with its mix of sienna-hued go-to shades. The On The Run Mini Palette in Detour is a carefully-curated collection of delectable shades ranging from warm neutrals all the way to electrifying metallics, inspired by the iconic Born To Run Palette. Whether you're planning a weekend excursion, escaping on your next getaway or your handbag has a palette-sized space in need of filling, Urban Decay's Detour Palette is sure to become your one-stop shop to mesmerising peepers. Not only that, just like Urban Decay's other palettes, each dreamy shade has been formulated using Urban Decay's much-loved formula that ensures highly pigmented, easily blendable shades & a gorgeously rich colour payoff. Buildable, flattering & super easy to apply, you won't be able to get enough of this eyeshadow palette. The palette
Includes:: Dash: A pale bronze-gold shift shade that will add a touch of shimmering vibrancy to the inner corner of the eye. Escape: A warm peach matte, pop this shade into the crease for a soft wash of transition colour. Detour: This deep mustard matte will add a subtle wamth to the eye & would work well blended into the bottom lash line. 16th Street: This metallic bronze-gold can be used to add definition to the lower lash line. Confidential: A great layering shade, this deep terracotta matte is ideal for adding depth to the lower lash line, crease or either side of the lid for a spotlight eye. Switchback*: This holographic green shift hue can be added to the centre of the lid for an instant pop of dazzling shimmer, or applied over black eyeliner to give it an irredescent green effect. Off The Grid: A pink ivory matte that will add a subtle highlight to eyes or brow bone. Plunge: A dazzling metallic blue green that would work well as liner for instant drama, or packed onto the lid. Why We Love It Compact in size but big on quality, Detour is a great all round palette that you'll be able to use day in, day out. Going MIA with the girls for a week & want to look your best? Detour contains a gorgeous lime 'transformer' shade that will level up any look with a touch of shimmering ice, & the fun doesn't have to end after your getaway does! You can create showstopping everyday looks with the neutral mattes. We think Escape is a lovely transitional shade! How To Use It Detour's velvety formula can be applied wet or dry. Simply take an eyeshadow brush & layer & blend to create your desired eye look. Works Well With For more of the same, look to the rest of our Urban Decay Eyeshadow Palette lineup for endless looks for every occasion. Values Cruelty-free. * Transformer shade.
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Streamline your eye routine with the Urban Decay On The Run Shortcut Eyeshadow Palette, an eight-pan limited-edition palette loaded with go-to blush-toned neutrals perfect for your every adventure. If you love weekend excursions but hate packing, the On The Run Mini Palette in Shortcut is your port of call for beautiful eyes in a flash. From deep brown, metallic grey all the way to medium pink, this warm-toned palette contains everything you'll need to create all your favourite eye looks without the fuss & faff, so you can get busy living it up. Keeping in tune with Urban Decay's other palettes, Shortcut has been created using the signature velvety-soft formula. Upon application, the sultry shadows will glide onto your lids with ease, effortlessly imparting gorgeously rich, blendable colour that will last until you say so. The palette
Includes:: Sin: A pale nude shimmer that can applied wet or dry to the inner corner of the lid for a pop of colour. Laced: An ideal first start to any cut-crease look, this pinky-taupe matte can be worked throughout the crease as the base colour. Shortcut: This medium-rose pink matte can be popped into the crease for added intensity. Afterhours: For a smoked out eyeliner effect, work this soft black satin with irridescent micro-sparkle shade into the lower lash line. Back Alley: For added depth, add this chocolate brown matte to the outer corner of your lid. Rendezvous: A Bordeaux matte with blue-sparkle, apply this shade into the crease, layering with other shades to create the perfect everyday eye to take you from day to night. Gash: This metallic brick red can be packed onto the lid or worked through the crease to add warmth to any look. Zone*: A transformer shade that can switch up any look. Pop this metallic pink-red with copper micro-sparkle into the centre of the lid or place on top of eyeliner & watch it instantly transform. Why We Love It Here at Escentual, Shortcut is causing a stir! Small, handy & containing everything needed for mesmerising eye looks, it's ideal for overnight breaks & clutch bags alike & will make sure your eyes do the talking. In particular, we love Zone, the transformer shade. For a pop of shimmering pink sparkle, pop into the inner & outer corners of your eyelids for an awakened finish. How To Use It Using an eyeshadow brush or finger, blend & layer until you've created your desired look. Top Tip: Feeling daring? Try applying Shortcut with a wet brush for a more vibrant finish! Works Well With If you're still craving more delectable eye-opening products, then our tantalising collection of Urban Decay Mascaras will add the perfect finishing touch to any eye look! Values Cruelty-free. * Transformer shade.
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Perfect skin with the Urban Decay Optical Illusion Pore Perfecting Complexion Primer: a primer that will visibly blur pores & leave your complexion looking flawless & radiant. Awaken your complexion & prepare it for the application of makeup with this innovative primer. Like the name suggests, prepare for a transformative, 'optical-illusion' type-effect. Ready for flawless skin? This primer works to visibly reduce pores whilst brightening & evening out your complexion, leaving you with a gorgeous, 'no-makeup' look that's perfect on its own or as the base for foundation. It doesn't stop there! Upon application, feel the velvety texture blend seamlessly into your skin, providing a gorgeously matte, oil-free finish whilst illuminating & concealing any imperfection
- no filter needed. Why We Love It This radiance-boosting primer is perfect start to any makeup look. Formulated with a luxurious blend of oils & Vitamin E, this primer will make you look well-rested & ready to take on the day. How To Use It Dispense a small amount into your hand & apply to your face with your fingertips until absorbed. It's as easy as that! Values Vegan, 100% cruelty-free.
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Perfect skin with the Urban Decay Optical Illusion Pore Perfecting Complexion Primer: a primer that will visibly blur pores & leave your complexion looking flawless & radiant. Awaken your complexion & prepare it for the application of makeup with this innovative primer. Like the name suggests, prepare for a transformative, 'optical-illusion' type-effect. Ready for flawless skin? This primer works to visibly reduce pores whilst brightening & evening out your complexion, leaving you with a gorgeous, 'no-makeup' look that's perfect on its own or as the base for foundation. It doesn't stop there! Upon application, feel the velvety texture blend seamlessly into your skin, providing a gorgeously matte, oil-free finish whilst illuminating & concealing any imperfection
- no filter needed. Why We Love It This radiance-boosting primer is perfect start to any makeup look. Formulated with a luxurious blend of oils & Vitamin E, this primer will make you look well-rested & ready to take on the day. How To Use It Dispense a small amount into your hand & apply to your face with your fingertips until absorbed. It's as easy as that! Values Vegan, 100% cruelty-free.
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Super sexy & intensely black lashes with just one application. Introducing the Urban Decay Perversion Mascara, a volumising, lengthening & richly pigmented mascara that is also extremely nourishing. If plush, blacker than black lashes that give that sexy 'false lash' effect are what you're looking for, then the search is officially over! Perversion Mascara is a creamy formulation that's neither too wet or too dry & is laced with nourishing ingredients such as Hairdensyl to stimulate lash growth, & marine collagen to protect your lashes. In just a few sweeps of the user-friendly w&, you'll achieve a fringe of lashes to be proud of, minimum effort required. Why We Love It Perversion's high-tech, volumising brush is different to other mascara brushes. Its twisted trim latches on to each lash to make separation & definition light work & creating a clean & clump-free finish. There's no need to spend ages wiggling the brush around at different angles to create a seductive lash look; the creamy intense black formula glides through lashes with ease. How To Use It To apply place the brush at the base of the lashes & gently work the brush upwards to create intense volume & length. & if you're wanting all-out dramatic sex appeal, add another layer! Works Well With Values 100% cruelty free. ...