Bold, dangerous & intense, LOUD is the essence of a distorted, reverberating bass that is amped on adrenaline. A raw fragrance that moves to its own beat. Face of the fragrance is Josh Beech; a brooding musician at a crowded performance, he is caught in an audio trance & is fixated with the beat. His scent is an arresting blend based upon the essence of a heady, time-of-your-life gig, with the sensual intoxication of patchouli, & curling wisps of smoky tobacco. Uninhibited & bold, the LOUD guy discovers the world in unprecedented ways. Top: Patchouli Heart: Rose Base: Tobacco