' Our 1* Serum just got stronger with Imu Generation Technology. It is powered with anti-oxidant rich reishi mushroom & iris root extracts to strengthen skin, restore firmness & defend against daily damage for skin that's 28% stronger in just 1 week.** Skin looks even smoother, firmer, more hydrated & resilient. The new formula features an enhanced dewy texture that sinks quickly into skin, for a longer-lasting, silky smooth fresh feeling. Designed for all skin types. Use Ultimune after cleanser & softener (toner) as a pre-treatment to enhance the efficacy of your moisturiser or serum. See makeup apply more evenly & flawlessly over softer skin. *B-NASS: sell-in data for ULTIMUNE serum & eye serum. Based on shipped bottles through January
- December 2018 ** Inner skin defenses Index (based on moisture retention rate & transepidermal water loss on 30 volunteers) after 1 week application.'
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' Our 1* Serum just got stronger with Imu Generation Technology. It is powered with anti-oxidant rich reishi mushroom & iris root extracts to strengthen skin, restore firmness & defend against daily damage for skin that's 28% stronger in just 1 week.** Skin looks even smoother, firmer, more hydrated & resilient. This formula features a dewy texture that sinks quickly into skin, for a longer-lasting, silky smooth fresh feeling. Designed for all skin types. Use Ultimune after cleanser & softener (toner) as a pre-treatment to enhance the efficacy of your moisturiser or serum. See makeup apply more evenly & flawlessly over softer skin ...

Give your skin a fighting chance & protect it against daily damage with this set of high-performance skin defenders. Featuring Shiseido's multi-award winning Ultimune Power Infusing Concentrate with Imu Generation Technology. This Gift Set Contains Shiseido Ultimune Power Infusing Concentrate with Imu Generation Technology 50ml: A serum used before other serums to strengthen skin, restore firmness & defend against daily damage for skin that's 28% stronger in just 1 week. Skin looks even smoother, firmer, more hydrated & resilient. Shiseido Clarifying Cleansing Foam 15ml: A rich, creamy foaming cleanser that protects skin's hydration as it whisks away trouble-causing impurities, pollutants & makeup for smooth, radiant skin. Shiseido Treatment Softener 30ml: A 24-hour softening lotion with antioxidants, anti-aging & moisturizing ingredients that infuses immediate hydration & balances skin for fresh, dewy, healthy-looking skin prepped for skincare treatment. Shiseido Ultimune Power Infusing Eye Concentrate 3ml: A boosting pre-treatment to defend against damage around the eye area, this formula acts as both protection from potential damage & a buffer to the daily assault that can visibly age skin. How to Use Ultimune Power Infusing Concentrate Use every morning & evening after cleansing & before moisturizing. When using with other serums, apply Ultimune Power Infusing Concentrate first. Push the pump twice to dispense formula onto palm of hand & smooth evenly over the face. Clarifying Foam Take Approx. dime-size amount into the palm of h&. Add small amounts of cold or lukewarm water to lather well & cleanse the skin. Rinse thoroughly. Can be used daily, morning & night. Can be followed with a Shiseido softener. Treatment Softener Use in the morning & evening after cleansing. Pump 3 times to dispense onto a cotton pad & smooth it over the face. Ultimune Power Infusing Eye Concentrate Apply morning & evening after cleansing & balancing skin. Press the pump once to dispense the formula onto the fingers, & smooth it gently around your eyes. ...

'' Shiseido's best-selling anti-ageing serum is even stronger than ever; featuring natural botanicals & powerhouse tech, the award-winning serum utilises 25 years of research to ensure healthy, younger-looking skin.''
- Darcey, Escentual Beauty Team. Why you'll love the Shiseido Ultimune Concentrate: Shiseido's No. 1 anti-ageing serum. 90% of beauty lovers found their complexion was renewed. Boosts skin circulation & the function of immunity cells for strong skin defence. Protects against the effects of stress & pollution. Winner of 200 beauty awards worldwide. What You Need To Know: Shiseido have harnessed 25 years of research to create an innovative serum that's both highly effective & appealing to the senses. The formula contains Shiseido's patented Imu Generation RED anti-ageing technology, which works to boost the skin's immunity & circulation for a plumper, stronger complexion. Plus, the natural blend of botanical ingredients offers a stronger defense against external aggressors that may cause ageing & irritation. Enriched with rosella, heart leaf, reishi mushroom & iris, the hydrating elixir improves the function & number of immune cells for a smoother & more resilient complexion. But don't just take our word for it: 90% of beauty lovers said their skin felt & looked renewed after 8 weeks. Why it's Escentual: Adored by skincare fans worldwide, Shiseido sells one Ultimune Power Infusing Concentrate every seven seconds
- & we can see why! Not only does it leave skin feeling smooth & nourished, but it also renews your skin's radiance, improves firmness & diminishes wrinkles. But just because the formula works incredibly hard, that doesn't mean Shiseido sacrifice on comfort; the thick dewy texture melts into the skin to form a protective veil across your complexion, resulting in a satin-smooth feeling that lasts all day. Plus, the green floral fragrance is both practical & ultra-sensory, helping to comfort & relax the senses as the inclusion of the Imu Calm compound prevents the damage of emotional stress on the skin. The Best Way To Use It: Apply the Shiseido anti-ageing serum mornings & evenings after cleansing. Dispense two pumps of the serum into the palm of your hands & smooth over your face. Top tip: tap the serum onto your cheeks, forehead, nose & chin using your middle & ring fingers before smoothing from the centre outwards. The Sustainable Side: Shiseido wants to achieve 100% sustainable packaging by 2025
- & the Ultimune Power serum is no exception with its recyclable bottle. If you're looking to be more eco-friendly, try the new 75ml refill. Awards: Winner of 200 awards worldwide.


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'' Shiseido's best-selling anti-ageing serum is even stronger than ever; featuring natural botanicals & powerhouse tech, the award-winning serum utilises 25 years of research to ensure healthy, younger-looking skin.''
- Darcey, Escentual Beauty Team. Why you'll love the Shiseido Ultimune Concentrate: Shiseido's No. 1 anti-ageing serum. 90% of beauty lovers found their complexion was renewed. Boosts skin circulation & the function of immunity cells for strong skin defence. Protects against the effects of stress & pollution. Winner of 200 beauty awards worldwide. What You Need To Know: Shiseido have harnessed 25 years of research to create an innovative serum that's both highly effective & appealing to the senses. The formula contains Shiseido's patented Imu Generation RED anti-ageing technology, which works to boost the skin's immunity & circulation for a plumper, stronger complexion. Plus, the natural blend of botanical ingredients offers a stronger defense against external aggressors that may cause ageing & irritation. Enriched with rosella, heart leaf, reishi mushroom & iris, the hydrating elixir improves the function & number of immune cells for a smoother & more resilient complexion. But don't just take our word for it: 90% of beauty lovers said their skin felt & looked renewed after 8 weeks. Why it's Escentual: Adored by skincare fans worldwide, Shiseido sells one Ultimune Power Infusing Concentrate every seven seconds
- & we can see why! Not only does it leave skin feeling smooth & nourished, but it also renews your skin's radiance, improves firmness & diminishes wrinkles. But just because the formula works incredibly hard, that doesn't mean Shiseido sacrifice on comfort; the thick dewy texture melts into the skin to form a protective veil across your complexion, resulting in a satin-smooth feeling that lasts all day. Plus, the green floral fragrance is both practical & ultra-sensory, helping to comfort & relax the senses as the inclusion of the Imu Calm compound prevents the damage of emotional stress on the skin. The Best Way To Use It: Apply the Shiseido anti-ageing serum mornings & evenings after cleansing. Dispense two pumps of the serum into the palm of your hands & smooth over your face. Top tip: tap the serum onto your cheeks, forehead, nose & chin using your middle & ring fingers before smoothing from the centre outwards. The Sustainable Side: Shiseido wants to achieve 100% sustainable packaging by 2025
- & the Ultimune Power serum is no exception with its recyclable bottle. If you're looking to be more eco-friendly, try the new 75ml refill. Awards: Winner of 200 awards worldwide.


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'' Shiseido's best-selling anti-ageing serum is even stronger than ever; featuring natural botanicals & powerhouse tech, the award-winning serum utilises 25 years of research to ensure healthy, younger-looking skin.''
- Darcey, Escentual Beauty Team. Why you'll love the Shiseido Ultimune Concentrate: Shiseido's No. 1 anti-ageing serum. 90% of beauty lovers found their complexion was renewed. Boosts skin circulation & the function of immunity cells for strong skin defence. Protects against the effects of stress & pollution. Winner of 200 beauty awards worldwide. What You Need To Know: Shiseido have harnessed 25 years of research to create an innovative serum that's both highly effective & appealing to the senses. The formula contains Shiseido's patented Imu Generation RED anti-ageing technology, which works to boost the skin's immunity & circulation for a plumper, stronger complexion. Plus, the natural blend of botanical ingredients offers a stronger defense against external aggressors that may cause ageing & irritation. Enriched with rosella, heart leaf, reishi mushroom & iris, the hydrating elixir improves the function & number of immune cells for a smoother & more resilient complexion. But don't just take our word for it: 90% of beauty lovers said their skin felt & looked renewed after 8 weeks. Why it's Escentual: Adored by skincare fans worldwide, Shiseido sells one Ultimune Power Infusing Concentrate every seven seconds
- & we can see why! Not only does it leave skin feeling smooth & nourished, but it also renews your skin's radiance, improves firmness & diminishes wrinkles. But just because the formula works incredibly hard, that doesn't mean Shiseido sacrifice on comfort; the thick dewy texture melts into the skin to form a protective veil across your complexion, resulting in a satin-smooth feeling that lasts all day. Plus, the green floral fragrance is both practical & ultra-sensory, helping to comfort & relax the senses as the inclusion of the Imu Calm compound prevents the damage of emotional stress on the skin. The Best Way To Use It: Apply the Shiseido anti-ageing serum mornings & evenings after cleansing. Dispense two pumps of the serum into the palm of your hands & smooth over your face. Top tip: tap the serum onto your cheeks, forehead, nose & chin using your middle & ring fingers before smoothing from the centre outwards. The Sustainable Side: Shiseido wants to achieve 100% sustainable packaging by 2025
- & the Ultimune Power serum is no exception with its recyclable bottle. If you're looking to be more eco-friendly, try the new 75ml refill. Awards: Winner of 200 awards worldwide.


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'' Maintain resilient, youthful & radiant skin with the Ultimune Power Infusing Concentrate Imu Generation RED Technology Refill; it's a cost-efficient way to continue enjoying Shiseido's best-selling anti-ageing serum, while reducing waste.''
- Darcey, Escentual Beauty Team. Why you'll love the Shiseido Ultimune Refill: Environmentally-friendly refill of the iconic Shiseido Ultimune serum. Anti-ageing serum that smooths & nourishes skin for a younger-looking complexion. After one month, skin is firmer & more resilient. Features powerful anti-ageing technology to reduce fine lines & wrinkles. Winner of 200 awards worldwide. What You Need To Know: The Ultimune Power Infusing Concentrate is adorned by fans globally
- in fact, one sells every seven seconds! Powered by patented Imu Generation RED anti-ageing technology, the serum works to boost the skin's immunity & circulation to protect your complexion from damaging external aggressors that contribute to premature ageing. Plus, a blend of botanical ingredients
- including the likes of iris, lotus & ginko
- creates a powerful natural elixir that guards against the effects of stress, pollution & ageing. If you like to see results instantly, don't worry
- the innovative formula smooths & nourishes your skin from the very first use. Why it's Escentual: As a part of their ongoing mission to use 100% sustainable packaging by 2025, Shiseido have been developing eco-friendly packaging since 1926
- & the Ultimune Power Infusing Concentrate is no exception. The refillable bottle is designed with reduced amounts of plastic & recyclable materials, so you can enjoy your favourite anti-ageing serum completely guilt-free. If you're a Ultimune fan looking to be more sustainable, the refill is super easy to use
- just switch the plastic pumps & you're ready to go! & if you're a fan of the br&, you'll be glad to know that its environmentally-friendly nature doesn't diminish the iconic style of Ultimune; the serum is still housed within a high-tech, sleek glass bottle in Shiseido's iconic red colour. The Best Way To Use It: Remove the plastic pump from your empty Shiseido serum & screw onto your new sustainable refill, ensuring it's on tight to reduce leaks; the pump can be used up to three times. Awards: Shiseido's Ultimune serum is a winner of 200 beauty awards.






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Ultimune Eye Power Infusing Eye Concentrate: All the power of our no.1 anti-aging serum in a new formula for stronger-looking eyes. More Than 9 Out 10 Women Adopted It In 1 Week* A specific eye contour formula that helps to resist damage & first signs of aging to reveal a vivid, radiant look. * Consumer test on 102 volunteers. Technology: Powered by Imu Generation REDtechnology (TM), highly concentrated in active ingredients (10x concentrated**) to enhance both vitality & defensive power in the delicate eye contour area. ** Versus Ultimune Power Infusing Concentrate For stronger-looking eyes it works: Efficacy after 1 week 96% noticed reduced dark circles Reduction of fine lines & puffiness enhanced brightness & smoothness 100% found their eye area more radiant, more resilient with a more youthful look How To Use: Apply morning & evening after your cleanser & your softener. Press the pump once to dispense the formula onto the fingers & smooth it gently around your eyes. ...

For 150 years, Shiseido is devoted to uncover the best of science with cutting edge Technologies & incomparable sensorially that reveal your inner & outer beauty. Our goal is to provide you the best in terms of efficacy & safety, truly inspired by nature. Today, we celebrate your true beauty, the beauty that makes you feel confident, empowered & alive. The brilliant rainbow colours unique to the 150th anniversary express our commitment to empowering the diverse beauty of individuals around the world. To celebrate this anniversary with you, Shiseido has launched 3 products in limited edition. New Ultimune, our 1 anti-aging Serum gets even stronger with an innovative double anti-aging technology powered by 8 botanical ingredients. Experience a healthy & youthful-looking skin! 25 Years of Research 224 Beauty Awards* 1 sold every 8, 6 seconds** WHAT DOES IT DO ?
- Activates skin's inner defences
- Stimulates skin's vital flow to lead your skin to its ideal condition.
- Hydrates & defends skin against the effect of stress, natural aging & pollution.
- Optimizes skin's resilience. HOW DOES IT WORKS ? Ultimune Serum works with a double anti-aging technology called Imu Generation RED that works both on skin defence & nutrition
- Boost skin function for strong defence
- Boost skin vital flow to maintain a healthy radiance On the other h&, the botanical ingredients have an effect on aging, against the effects of stress & of the pollution*: *in vitro data
- The Rosella extract improves skin's function that decline with aging
- The Heart Leaf extract helps your skin to be more resilient.
- The Reishi mushroom & Iris extract optimizes skin defence ability against stress.
- The Lotus & Ginko creates an ideal environment for your skin & protects it against the damages of pollution. WHO IS IT FOR ? Ultimune is a universal-use anti-aging serum that can be used from 30+ years old. It can be used for all skin types by women who desire a healthy vibrant skin, free from signs of aging & full of radiance. WHAT WILL I SEE ? o Immediately, skin looks smoother & feels deeply nourished. o After 3 Days, skin looks visibly more radiant (1) o After 1 month, skin is firmer (2) & look more resilient (3) o After one bottle, wrinkles are visibly diminished (4), skin looks younger, as renewed (5) HOW TO USE IT ?
- Use mornings & evenings after cleanser & softener & before moisturiser.
- Dispense 2 pumps of serum into palms then smooth over the face. APPLICATION METHOD
- Take the appropriate amount of serum on to the palm & using the middle & ring fingers, place it on the 4 areas: Cheeks, forehead, nose & chin.
- Apply from the centre outwards on the cheeks, forehead & around the eyes.
- Glide down the nose & nose wings.
- Starting from the centre of the chin circle around the mouth.
- Glide in a single circle along each side of the jawline from the centre of the chin to underneath the ear & back. (1) consumer test on 104 volunteers (2) clinical test on 32 volunteers / (3) consumer test on 95 volunteers (4) clinical test on 90 volunteers / (5) consumer test on 115 volunteers, after 8 weeks * Number of awards from 2014
- end of 2021 worldwide ** Jan-Dec 2021 sales

















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Give your skin a fighting chance & protect it against daily damage with this set of high-performance skin defenders. Features Shiseido's multi-award winning Ultimune Power Infusing Concentrate with Imu Generation RED Technology. What You Need To Know: The Ultimune Power Infusing Concentrate is adorned by fans globally
- in fact, one sells every seven seconds! Powered by patented Imu Generation RED anti-ageing technology, the serum works to boost the skin's immunity & circulation to protect your complexion from damaging external aggressors that contribute to premature ageing. Plus, a blend of botanical ingredients
- including the likes of iris, lotus & ginko
- creates a powerful natural elixir that guards against the effects of stress, pollution & ageing. If you like to see results instantly, don't worry
- the innovative formula smooths & nourishes your skin from the very first use. Gift Set Contains: Shiseido Clarifying Cleansing Foam 15ml: A rich foaming cleanser to effectively remove impurities, excess skin-dulling surface cells, pollutants & oxidized substances. Skin feels soft & radiant, its texture refined. Shiseido Treatment Softener 30ml: The 24-hour moisturizing lotion feels fresh & absorbs quickly into the skin for all day hydration. Shiseido Ultimune Power Infusing Concentrate with Imu Generation RED Technology 3.0 15ml: 1 serum just got strengthened with Imu Generation RED Technology. Powered with anti-oxidant rich reishi mushroom & iris root extracts, to strengthen skin, improve firmness & defend against daily damage for skin that's 28% stronger in just 1 week.



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