With an innovative brush design & 24-hour long-lasting formula; Shiseido Controlled Chaos Mascara Ink is not your average mascara! It will provide incredible volume & precise application, so a bold eye look will be made easy, & the best part? It will feel completely weightless, too. The name, Controlled Chaos, is inspired by the rush of people & sound at the Ginza crossing in Tokyo after dark. With a combination of inky high pigmented graphic volume, precision control & a beautifully clean application; Shiseido really has put a lot of thought into this mascara. Its featherweight clump & flake-free formula is both smudge-proof & long-wearing & has a comfortable texture that blends both soft & hard waxes to allow impressive structure & flexibility in the lashes. The brush is one of the main features of this voluminous mascara. It features memory flex bristles technology that will ensure the brush maintains its original shape no matter how many times it gets used. Thanks to its exclusive design it combines two concave sides to boost lash volume while the two flat sides help to lift & create the perfect curl. Why We Love It How many times have you bought a volume mascara only to be disappointed that it's really hard to apply & offers no precision? Us too. This is where the Shiseido Controlled Chaos mascara comes into its own! It means that you no longer have to compromise on precision when it comes to adding lots of volume to your lashes so now you can create a false-lash effect with a brush that's easy to use! How To Use It Beginning at the base of the lashes, use the flat side of the brush to deposit the mascara from root to tips with a lifting motion. Rotate the brush & use the curved side to separate your lashes & build the volume. Top tip: Try layering one of the coloured mascaras over the black for a unique look. Works Well With Complete your eye look with the Shiseido Eyes collection, from eye shadow to eyeliner to brow products this expert range will allow you to colour, sculpt & define your eye makeup to perfection. Values Dermatologist tested, ophthalmologist tested.