' Keep your hair colour salon-fresh with the Schwarzkopf Professional BC Bonacure Color Freeze Shampoo p H 4.5.'
- Keavy, Escentual Beauty Team. Why You'll Love The Schwarzkopf Professional BC Bonacure Color Freeze Shampoo: Designed for hair that is damaged & coloured. 90% colour retention for up to 30 washes. Vegan formula with a p H 4.5. SLS & sulphate-free. What You Need To Know: Part of the Colour Freeze range, the Schwarzkopf Professional Shampoo contains advanced technology that keeps your colour vibrant thanks to a vegan care complex. This innovative blend contains keratin to increase elasticity & cell equalizer technology which protects the hair follicle from snapping. The formula uses an optimum p H of 4.5 to help strengthen the matrix around the cortex microfibrils to freeze colour pigments for long-lasting vibrancy & to prevent unwanted breaking. & it does all of this while ensuring your hair is gently cleansed of dirt & impurities. If you're a fan of the previous Sulfate-Free Micellar Shampoo & you're wondering: does it deliver similar results? The answer is yes, it does! Why It's Escentual: The Colour Freeze Shampoo is Schwarzkopf's first ever vegan colour vibrancy boosting shampoo. It's free from nasties like parabens, SLS & sulphates that damage your hair. But don't worry; the shampoo still provides the foaming & cleansing power of a sulphate shampoo without the drying effect on your hair & the benefit of increased colour vibrancy. The perfect first step in a vegan colour-maintaining hair care routine, the shampoo can be used alongside the rest of the Color Freeze collection for the best results. The Best Way To Use It: Massage the formula into wet hair & rinse thoroughly. The Sustainable Side: The formula has a high level of biodegradability. The bottle is fully recyclable & made from 97% recycled plastic. Values: Vegan. SLS/SLES-free, sulphate-free, silicone-free, microplastic-free, paraben-free & artificial colourant-free.