Enhance your silver fox status with the Redken Men Silver Charge Shampoo, a brightening wash that gradually banishes eliminates brassy & yellow tones. Infused with steel lock technology, the nourishing Redken Men Silver Charge Shampoo works to condition, brighten & strengthen hair to create a more manageable style. The ideal purifier for men to want to preserve & enrich their grey, a powerful blend of proteins, yellow neutralizers & quinoa oil works hard to reveal a healthy, looking shine. For best results, massage into hair, then rinse. For an even brighter look, massage into wet hair, leave for 3-5 minutes & then rinse. Do not use more than twice a week. To avoid staining of the hands, use disposable gloves whilst washing.