Get ready for your close-up with the MAKE UP FOR EVER Ultra HD Concealer Light Capturing Self-Setting Concealer & instantly illuminate, smooth & conceal imperfections for up to 12 hours, ensuring you are flawless from every angle. The enhanced formulation of MAKE UP FOR EVER Ultra HD Concealer replaces the Ultra HD concealer we know & love & is even better than before. Streamlining your makeup routine, its innovative medium to buildable coverage formula is self-setting, which means there is no need to set with a separate powder. The pigments in the formula feature a special silicone coating to optimise the skin's ability to grip makeup, while specially developed particles provide enhanced glide & long-lasting effect for crease-proof wear that lasts up to 12 hours. It's easy to use & precise doe-foot applicator disperses just the right amount of this gel cream textured product onto the skin & blends seamlessly to create a wonderfully smooth & satin finish. Dark circles, fine lines & wrinkles are concealed as this innovative formula adds light & brightness to dark areas, giving the look & feel of a 'second skin'. Hyaluronic acid complex helps to boost skin hydration & provides a smoothing effect on the eye contour, diminishing signs of fatigue, whilst the MAKE UP FOR EVER 4K complex technology incorporated into the formula offers a no texture effect & boosts the skin's colour & luminousity. Why We Love It The real question here is what's not to love about this dreamy concealer? We are totally loving this new & enhanced formulation & the fact that we no longer have to spend time setting or baking our concealer in place with powder products thanks to the innovative self-setting formula, means more time & less faffing! With its invisible finish & light-capturing qualities, this is the perfect makeup product for those who want to feel confident in their own skin & be the best version of themselves. How To Use It To get the most out of your Ultra HD Concealer & perfect coverage, use the dot & dab technique, as recommended by MAKE UP FOR EVER. Simply apply 2-3 dots using the tip of the doe-foot applicator to your under eye area & dab with your ring finger or a brush to blend seamlessly into the surrounding skin. Works Well With For that completely flawless look, why not combine your Ultra HD Concealer with one of the coveted base products from the MAKE UP FOR EVER foundation collection? With a range of high-performance foundations created for makeup artists & everyday individuals alike, you can be sure you'll be putting your best face forward day after day.