Extend your style up & make it last up to twice as long with the Living Proof Style Lab Prime Style Extender, a 'first of its kind' hair primer. Powered by a patented Healthy Hair Molecule, the Prime Style Extender Cream creates an exquisitely thin shield around the hair to stop styles from dropping or falling. The primer will also repel dirt & oil so styles can stay fresher for longer. The primer will create an optimal base for all hair styles, making it easy to create beautiful styles that last all day. Apply generously to clean, damp hair from roots to ends & comb through & style as usual. Prime Style Extender can also be used alone or underneath your favourite styling products. Silicone-free. Safe for coloured & chemically treated hair.