Caress your lips with the plush, concentrated colour of the Laura Geller Luscious Lips Liquid Lipstick. Created to provide pigment, comfort & long wear in one sweep of the w&, this texturising gel transforms your smile with beautiful colour. Full-coverage & ultra-flattering, each shade glides on as a liquid before drying to a weightless, semi-matte finish that never feels drying or tacky on the lips. Formulated with vitamin E, this pampering lip colour offers the perfect amount of moisture, protection & enviable colour. Apply directly to lips with the w&, & do not blot.