Knock the brassy tones out of cool blonde & grey hair with the sulfate-free Joico Colour Endure violet Conditioner, a gentle & effective violet-toned formula. When your perfect blonde shade starts to creep toward the warm end of the spectrum, this tinted shampoo will bring it back again, bestowing an icy hue that banishes oxidised yellowing & keeps your hair looking fresh. It also maintains the integrity of grey hair, ensuring it looks bright & beautiful. The Multi-Spectrum Defense Complex contains antioxidants & UV protectants to fight colour fade & tonal changes, while a bio-advanced peptide complex adds straight to reconstruct colour-weakened hair from cuticle to cortex.