Nourish your bleached & multi-processed hair with the intensive therapy TIGI Bed Head Colour Combats Dumb Blonde Shampoo. This rich lather is packed full of essential proteins to smooth the cuticle, soften, strengthen & add shine, The innovative Colour Lock Down Technology protects your colour from the triple threat of pigment fading water, colour molecule degrading heat, & discolouring UV rays. Hair is detangled, conditioned, & resistant to humidity, & your blonde locks are given a new lease of life. Work into lather on wet hair. Rinse well. For a smarter way to protect your colour, follow-up with Dumb Blonde Conditioner. Delicious Paradise fragrance.