Improve the overall vitality of your hair & provide an optimum environment for growth with the Shiseido Adenogen Hair Energizing Formula. Created for men & women whose hair has lost its energy & has become dull, thin & sparse, the ultra intensive Adenogen Hair Energizing Formula will reinvigorate the scalp to restore thicker-looking hair with a healthy sheen. Its effectiveness stems from the potent bio-ingredient Adenosine, exclusive to Shiseido, which has a direct benefit on the healthy appearance on your hair. Your roots become optimally cared for & strengthened, resulting in thicker, more lustrous hair*. Both morning & night, massage the non-sticky formula directly onto the scalp to improve microcirculation. Make sure scalp is entirely dry before use. *9 out of 10 men saw improvement in hair thickness (clinical test method: 102 men aged 30-50 with male pattern baldness, during 6 months application).