Build noticeably fuller-looking hair with the Schwarzkopf Professional Scalp Genesis Root Activating Shampoo, a revitalising shampoo for thinning hair. The first step in the BC Scalp Genesis Root Activating regime, this mild shampoo gently cleanses hair at the roots. Added carnitine tartrate promotes increased cell division & stimulates cell production to support hair health, while echinacea purpurea & vitamin B5 improve hair quality by balancing moisture & soothing the scalp. Made for hair that is thinning & lacking strength & density, the energising formula will help to transform locks by restoring bounce, body & volume. Apply to wet hair, massage in & then rinse thoroughly. Repeat if necessary. Follow with the BC Bonacure Scalp Genesis Root Activating Serum & BC Bonacure Scalp Genesis Roof Activating Densifying Foam.