The shampoo gently cleanses to protect colour intensity & radiance. The hair is softer & the colour is still just as intense & radiant after 12 shampoos. In the core formula, a complex of rice peptides limits pigments fading for up to 12 shampoos. Antioxidants tara tannins & sunflower sprouts extracts protect colour radiance. Organic white mallow extract brings twice the shine to the hair. No silicones, no sulphate surfactants, no colourings, no PEG. How To Use Massage a small amount onto a wet scalp, then rinse. In case of contact with eyes, rinse thoroughly.