' Brighter, blonder results every time without the dry hair after feeling that cheaper, violet hair care products leave behind.'
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Revive the look of salon-fresh blonde colour by neutralising brassy yellow tones for an illuminated, beautiful blonde result. Hair feels smoother, softer & less tangled. ...

' Aveda's violet Shampoo is one of the most pigmented on the market to help tone silver, blonde & grey hair. The best part? It doesn't leave your hair feeling dry as most cheap alternatives do!.'
- Chelsey, Escentual Beauty Team. Why You'll Love The Aveda Blonde violet Toning Shampoo: Keeps blonde hair looking fresh in between appointments. Ideal for blonde, grey or naturally silver hair. Gently cleanses hair & tones hair without stripping it. Sulfate & silicone-free violet shampoo. Vegan & cruelty-free. What You Need To Know: Aveda Blonde Revival Shampoo is a violet shampoo that helps to neutralise unwanted yellow or brassy tones in blonde hair. It contains 8x more toning pigments than the Aveda Blue Malva Shampoo, making it a more effective way to restore salon-fresh blonde colour. The shampoo is made from 97% natural origin ingredients, including a conditioning blend of naturally derived emollients, which helps to hydrate & condition hair, leaving it feeling soft & smooth. Why It's Escentual: This is for you if you want for a violet shampoo that tones & hydrates. It's also great for brunettes with balayage looking to keep their ends bright. The Best Way To Use It: Apply the shampoo to damp hair. Massage the shampoo into your scalp & hair. Leave the shampoo for one to three minutes, then rinse it thoroughly. Follow with the Blonde Revival Conditioner. Use this shampoo to maintain your blonde colour every time you wash your hair. Top Tip: First, shampoo with your regular shampoo & then follow with Blonde Revival Shampoo for your second shampoo for brighter, bouncier results. The Sustainable Side: Aveda is a Leaping Bunny-certified vegan hair care br&. The ingredients in the Blonde Revival Shampoo are sustainably sourced. The shampoo is packaged in recyclable materials. Values: Vegan & cruelty-free. Sulfate and silicone free.
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8X the toning pigments* for our coolest blonde yet.** Revive the look of salon-fresh blonde colour by helping to neutralise brassy yellow tones for an illuminated, beautiful blonde result. Low-lather shampoo developed to maximize toning benefits while cleansing hair. Sulfate cleanser-free formula, gently cleanses without stripping hair * From plants, non-petroleum minerals or water. ** When compared to Aveda Blue Malva. ...

8X the toning pigments* for our coolest blonde yet.** Revive the look of salon-fresh blonde colour by helping to neutralise brassy yellow tones for an illuminated, beautiful blonde result. Low-lather shampoo developed to maximize toning benefits while cleansing hair. Sulfate cleanser-free formula, gently cleanses without stripping hair * From plants, non-petroleum minerals or water. ** When compared to Aveda Blue Malva. ...

' Add a bright, silvery tone to your grey hair with the Aveda Blue Malva Shampoo, designed to neutralise brassy tones in grey & blonde coloured hair.'
- Hannah, Escentual Beauty Team. Why You'll Love The Aveda Blue Malva Shampoo: Gentle shampoo gives grey hair a bright, silver finish. Vegan formula gently cleanses & removed yellow or brassy tones. Blue Malva can be used on coloured blonde hair to add cool silver tones. Features sustainably sourced brightening blue malva. What You Need To Know: The Blue Malva Shampoo brightens grey hair, & gives it a light silver tone. The formula harnesses the power & blue hue of botanical blue malva to colour-correct brassy tones found in grey or chemically coloured hair. Coneflower adds vibrancy to your hair colour, whether that's your natural or coloured shade. The Aveda Blue Malva Shampoo gently cleanses your scalp without drying it out thanks to the hydrating blue malva, delivering a silver-toned grey & less brassy finish. Why It's Escentual: The Blue Malva range is designed to enhance the beauty of grey hair, cancelling brassy tones to reveal a bright silver. Those with coloured blonde hair looking for a cool undertone will enjoy the brightening blue-violet-coloured formula. If you have coloured hair of any shade with some pesky brassy tones you want to remove, the Blue Malva Shampoo is an excellent way to gently add coolness whilst still caring for your hair & scalp. The Best Way To Use It: Massage into your wet scalp, bringing the shampoo throughout our hair. Thoroughly rinse before applying a hair mask or conditioner. The Sustainable Side: Aveda is Leaping Bunny Certified & a vegan haircare brand & the blue malva ingredient is collected by hand from its natural ocean habitat, collected to reduce waste & be ecologically sustainable. every single product is made using wind or solar power & is housed in recyclable designs. Values: Vegan. Cruelty-free.
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' If you have dehydrated, stressed skin that's prone to redness & fine lines, you need to try the Aveda Botanical Kinetics Hydrating Water Gel Creme.'
- Hannah, Escentual Beauty Team. Why You'll Love The Aveda Botanical Kinetics Moisturiser: Soothing face cream that reduces redness & irritation. Smooths fine lines & targets dryness for a youthful, radiant finish. Strengthens skin for a plump & nourished look. Features a lightweight cream texture. Vegan & 97% natural. Suitable for all skin types. What You Need To Know: Aveda's clean vegan formula locks in hydration & soothes irritation for strong, healthy & radiant skin. Redness & irritation are soothed by centella asiatica, a skin-calming leaf traditionally used in Chinese healing medicine. Dryness & fine lines are plumped by hyaluronic acid, which has been produced through a clever bio-fermentation process to draw moisture to your skin. Once hydrated, water loss is limited by mineral-rich seawater containing amino acids. Your skin barrier is also strengthened in order to reduce dryness & irritation with frequent use, thanks to a combination of olive squalane, barley, sunflower & cucumber extracts. Why It's Escentual: Although you might associate Aveda with hair care, they're also experts in skin care too
- & the Botanical Kinetics Creme proves that. Finding a cream that not only targets irritation but also improves the strength & health of your skin can be a challenge, but the Water Gel Creme does it all whilst leaving an immediately glowy finish! The face cream is fragrance-free, so you can be sure that the high-performance botanical technology is gentle enough for irritated, red skin. The Water Gel wobbles in its jar as it has a texture that sits between a gel & a light cream, which melts into your skin in seconds. The Best Way To Use It: Massage into clean skin, morning & night. The Sustainable Side: Every Aveda product is Leaping Bunny certified & has a negative carbon footprint, thanks to solar & wind-powered manufacturing, the sustainable sourcing of ingredients & Aveda's initiative to give back to the planet. Values: Vegan, dermatologist-tested, non-comedogenic. Cruelty-free, silicone-free, oil-free, fragrance-free.

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' Aveda Botanical Repair Bond-Building Styling Creme effectively preps the hair for styling with nourishing plant-based ingredients that repair the hair from the inside while offering ultra-high heat protection.'
- Melisa, Escentual Beauty Team. Why You'll Love The Aveda Styling Creme: Multipurpose hair styling creme for all hair types & textures from 1A to 3C. Hair bond-builder repairs & strengthens hair's cortex. Protects hair from heat damage up to 450 degrees. Plant-powered formula. What You Need To Know: The Aveda Styling Creme is formulated with natural ingredients. The Bond-Building Plant Molecule repairs the bonds in the hair's cortex to strengthen it. Organic avocado, green tea & sacha inchi oils smooth the hair cuticle & protect it from breakage. Why It's Escentual: The milky formula absorbs in the hair effortlessly & leaves behind a lovely, botanical scent. The hair feels smooth, soft & moisturised instantly. Aveda Botanical Repair Bond-Building Styling Creme expertly preps your mane for styling. It smooths the hair & strengthens it from the inside out by rebuilding the bonds within the cortex of the hair while shielding it from heat damage of up to 450 degrees. The Best Way To Use It: Apply the product to damp hair. Continue styling your hair as desired. The Sustainable Side: The product comes in a recyclable tube. Values: Vegan. Silicone-free, cruelty-free.
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' Aveda Botanical Repair Bond-Building Styling Creme effectively preps the hair for styling with nourishing plant-based ingredients that repair the hair from the inside while offering ultra-high heat protection.'
- Melisa, Escentual Beauty Team. Why You'll Love The Aveda Styling Creme: Multipurpose hair styling creme for all hair types & textures from 1A to 3C. Hair bond-builder repairs & strengthens hair's cortex. Protects hair from heat damage up to 450 degrees. Plant-powered formula. What You Need To Know: The Aveda Styling Creme is formulated with natural ingredients. The Bond-Building Plant Molecule repairs the bonds in the hair's cortex to strengthen it. Organic avocado, green tea & sacha inchi oils smooth the hair cuticle & protect it from breakage. Why It's Escentual: The milky formula absorbs in the hair effortlessly & leaves behind a lovely, botanical scent. The hair feels smooth, soft & moisturised instantly. Aveda Botanical Repair Bond-Building Styling Creme expertly preps your mane for styling. It smooths the hair & strengthens it from the inside out by rebuilding the bonds within the cortex of the hair while shielding it from heat damage of up to 450 degrees. The Best Way To Use It: Apply the product to damp hair. Continue styling your hair as desired. The Sustainable Side: The product comes in a recyclable tube. Values: Vegan. Silicone-free, cruelty-free.
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' Strengthen your hair from the inside out with the Aveda Botanical Repair Intensive Strengthening Masque Light. It visibly improves your hair's shine & strength in just one use!'
- Hannah, Escentual Beauty Team. Why You'll Love The Aveda Botanical Repair Mask: Nourishing hair mask designed to strengthen damaged hair. 92% of testers agreed their hair felt instantly healthier. Complements the Botanical Repair shampoo & conditioner. Suitable for coloured & chemically processed hair. Best suited to fine to medium hair. Features a vegan formula free from silicones & sulphates. What You Need To Know: The Botanical Repair Mask reverses signs of damage across the three key layers of your hair. It creates new bonds in the hair cortex whilst repairing damage, thanks to an innovative plant-powered bond-multiplying molecule. Plus, its macro green blend smooths the cuticle to detangle hair without causing breakage. & it even minimises humidity & water damage using a plant-based coconut complex that protects the outer F-layer of hair. The light version is designed for fine to medium hair as it has a weightless conditioning feel. Why It's Escentual: Adding a hair mask into your routine not only creates a pampering experience, but also works wonders for your hair. In fact, the Aveda Botanical Repair Mask has been specifically designed to strengthen your hair from the inside out. The mask penetrates deep into the centre of your hair, adding shine on the outside whilst improving hair health from the inside. The Repair Strengthening Masque has a silky-smooth cream texture that adds a beautiful slip to your hair, making detangling a dream (and also reducing breakage in the process.) So, if you've got fine to medium hair & you're looking for a vegan hair mask that will add shine & create a smooth frizz-free finish, you've met your match. The Best Way To Use It: Apply to clean hair, focusing on your mid-lengths & ends. Leave in for two to five minutes. Run any excess across your scalp & rinse out well. The mask can replace your conditioner, & can be used whenever you feel your hair needs an intense treatment. The Sustainable Side: The bottle is made using 100% post-consumer recycled materials & can be recycled at home when empty. Aveda is an eco-conscious Leaping Bunny certified br&, using only vegan ingredients & manufacturing using wind & solar power. Values: Vegan. Cruelty-free, sulphate-free, silicone-free.
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