'' Magnetic Blend 7 uses the pheromone powers of musk to sweeten & seduce; wear it alone or layer it with your favourite scent to stimulate the senses
- Chelsey, Escentual Beauty Team. Why you'll love Initio Magnetic Blend 7: It has natural pheromone effects to boost attraction It smells unique on everyone, as it reacts to your skin It can be worn alone or used to enhance your favourite fragrance The perfume centres around the magnetic powers of musk Its heavy black bottle exudes luxury What Does Magnetic Blend 7 Smell Like? When worn alone it smells soft & feminine, but when layered with any fragrance it adds an alluring dimension that makes any scent radiate attraction. It smells like a pure musk, but not an old fashioned 'dusty' musk. It's pretty, velvet-like & sensual. Main note is musk. Why it's Escentual: 30% of the world's population can't smell musk, but 100% can subconsciously be attracted to it due to the way it works with your body's hypothalamus. We love that Initio have made it possible for everyone to benefit from the enhanced seductive powers of musk. Magnetic 7 works well when layered or when worn alone; but particularly with spicy, warm scents as the subtly of this fragrance helps simmer things down, & still rev up the allure. The Best Way To Use It: Always apply the fragrance to your pulse points, & Initio always advise not to rub it in; always pat it in to let the molecules settle. The Sustainable Side: You can recycle the cardboard outer case; however, the box & bottle will need to be checked with your local recycling authority.
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A noble, commanding fragrance. Its natural accents amplify the molecule's pheromonal strength. In a blend of carnal potency & supernatural vibrations, Musk & Frankincense confers a magnetic presence. Main Notes Musk, Frankincense ...

' Musk Therapy is more than a perfume; it's an addictive floral fragrance that elevates your body & works with your pleasure receptors to energise your mood.'
- Chelsey, Escentual Beauty Team. Why you'll love Initio Musk Therapy: It's a niche warm woody perfume that's totally unique It lasts all day & will linger on your favourite clothes It belongs to Initio's Hedonism collection
- made for pleasure seekers Its elegant bottle is timeless, & its box is covetable What Does Musk Therapy Smell Like? This perfume smells like a dusky hot summer's night. It's exotic, striking & unforgettable. Musk Therapy is one of a kind, although it has similarities to Womanity's sensual pheromone-like aroma & Diesel Zero Plus's coconutty side. Notes are bergamot, mandarine, white magnolia, cassis, white sandalwood, white musk & rose (pink) musk. Why it's Escentual: Initio have created an endearing fragrance, & Musk Therapy's creamy woodiness is perfect for anyone who loves the smell of covetable luxury. The detail in this perfume is impeccable. From when you first open its grandiose box to when you go to bed at night, & you can still smell the sandalwood on your skin. Its design & note structure tells a story of metamorphosis. The snake symbol signifies renewal & new beginnings, which tie in beautifully with the fragrance's chemical reactions. Natural white sandalwood elevates stress & boosts self-confidence, while the blackcurrant note boosts energy. The most impressive facet is magnolia, mixed with hedione; this pheromone-like note activates the brain's pleasure receptor for enhanced satisfaction
- how clever! The Best Way To Use It: Always apply the fragrance to your pulse points, & Initio always advise not to rub it in; always pat it in to let the molecules settle. The Sustainable Side: Outer cardboard coverage is recyclable. Bottle & case will need to be checked with your local recycling authority Values: All musks (white & rose) are natural.


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A heady & distinguished combination of Musk & Coffee, this fragrance captivates the senses, unsettling all around you. A fragrance for the initiated on a quest for transcendent experiences. Main Notes Coffee, Musk, Vanilla, Patchouli ...

Complete OUD FOR GREATNESS fragrance ritual with an enchanting candle that means that you can reconnect with what is greatest within you. Thanks to the power of the Oud, also known as 'wood of the gods', the atmosphere is charged with a soothing energy & brings a new confidence capable of seizing your dreams & destiny. The candle's enigmatic scent delivers a captivating, ancestral woody note to any room. Main notes: Natural Oud Wood, Agar Wood Oil, Lavender, Saffron, Patchouli, Musk. Burn Time: 40 hours. ...

Indulge in the spiritual energies of Oud Wood & the magical vibrations of sacred geometry with this limited edition OUD FOR ...

'' Initio Oud For Happiness is the type of fragrance that will spark absolute joy in you. Built around the finest Indian oud, it's a pleasure-revealing perfume that Initio lovers will simply adore.''
- Kate, Escentual Beauty Team. Why you'll love Initio Oud For Happiness: A bright but woody, spiced scent that invites you to inhale your way to happiness. Long-lasting niche Eau de Parfum for all genders. Part of Initio's Black Gold Project collection. The fragrance centres around all-natural ingredients. Elaborate, symbolic design in black, gold & emerald green. What Does Oud For Happiness Eau de Parfum Smell Like? Designed to ignite a sense of joy in both the wearer & those around them, Initio Oud For Happiness is both uplifting & bright & yet still cosily spiced. It's seriously seductive, too. A tart, sunny & joyful mood is created by bergamot. At the same time, the aphrodisiac ginger adds a warm, spicy ginger edge to the fragrance. A fresh blast of herbs & sweet liquorice mingle together
- but it's the Indian oud that takes centre stage, as it adds a warm, woody & slightly smoked tone to promote a calming sensation. The fragrance flourishes with a lasting warm, cosy sweetness created by sensual musk & creamy vanilla. Main notes are bergamot, ginger, cedarwood, Indian oud, liquorice, blast of herbs, vanilla & musk. Why it's Escentual: Initio Oud For Happiness is centred around the prized ancestral material of oud, a precious natural ingredient that boasts psychoactive & spiritual dimensions; it's used to promote mediation in traditional healing methods & is also a costly entity. But why does Oud For Happiness celebrate this rich natural extract? For experts, oud is the fragrance of joy, with Initio Oud For Happiness created to ignite a spark of positivity in you
- in fact, this fragrance invites you to inhale your way to happiness. Rich in terpenoids, oud boasts natural sedative & anti-anxiety powers, helping to rebalance your energy levels while relaxing both the body & mind. But just because the scent boosts your mood, that doesn't mean that you have to sacrifice those rich, luxurious & seductive notes we've come to expect from an Initio fragrance; they still lace the fragrance
- with dangerously addictive results! It's joy-enhancing but still undeniably classy, bold, & a little bit sexy. & we couldn't possibly talk about an Initio fragrance without mentioning the bottle! Tying into the Black Project collection similar to Oud for Greatness, Oud For Happiness' bottle is gorgeously elaborate & undeniably refined. It reminds us of an ancient coffret bursting with long-lost artefacts & precious gemstones. Its matte black bottle contrasts with the glistening golds & swirling emeralds that adorn its front. Even the unboxing experience feels luxurious as you unveil layer upon layer to finally reveal the fragrance, sitting on a bed of midnight-black crushed velvet. The Best Way To Use It: Always apply the fragrance to your pulse points, namely your neck & wrists. Initio always advise not to rub a fragrance in; instead, pat it in to let the molecules settle.



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' Designed to fuel self-confidence & positivity, Initio Paragon Extrait de Parfum is a stunning niche fragrance that brings ...

'' Psychedelic Love is a creamy flower bomb of sweetness. Almond, vanilla & hedione have never smelt more beautiful paired together.''
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' Rehab Extrait de Parfum is a fragrance masterpiece. Fresh, warm & woody, it's proven to boost your confidence & reassurance in yourself.'
- Chelsey, Escentual Beauty Team. Why you'll love Initio Rehab: It's a sweet woody scent that feels fresh & sexy It lasts longer than a traditional Eau de Parfum It smells unique on everyone as it reacts to your skin The fragrance is made from certified natural ingredients The white heavy bottle exudes opulence What Does Rehab Smell Like? Rehab is classed as a modern fougere, which means fresh & herbaceous. Still, the addition of soft musks, spicy pepper & feminine hedione stir up & sweeten this concoction to create something extraordinary, wearable & unisex. Top note is bergamot. Heart notes are lavender, cedar wood, patchouli & hedione. Base note is musk. Why it's Escentual: The name comes from a place of perfection, purity & healing. Studies show that sandalwood boosts confidence & reassurance to help you stand taller. In training, we learnt that there was no expense spared for this Eau de Parfum. Initio searched worldwide to make this scent the best it could be by sourcing sandalwood from Australia & other natural notes of cedarwood, patchouli & lavender. The Best Way To Use It: Always apply the fragrance to your pulse points, & Initio always advise not to rub it in; always pat it in to let the molecules settle. The Sustainable Side: You can recycle the cardboard outer case; however, the box & bottle will need to be checked with your local recycling authority.
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