Make a glamorous lip statement with the Yves Saint Laurent Rouge Pur Couture, a satin-finish lipstick that dresses your smile in intense colour & comfort. Rouge Pur Couture is a timeless lipstick accessory that will always stand the test of time. Rich in pigment & hydration, its super-soft texture glides over your lips with ease, imprinting a luxurious veil of medium to full coverage, dramatic colour. Much more than a lipstick, its SPF15-enriched formula protects your skin with antioxidant care, whilst hydrospheres & natural extracts to provide all-day nourishment to dehydrated lips. Pleasurable to apply & smooth on the lips, its moisturising formula saturates lips with longwearing colour. Why We Love It Rouge Pur Couture is a declaration of style. Housed in signature couture packaging with an enclosed mirror, it's a must-have accessory for all fashion lovers. With shades inspired by Monsieur Saint Laurent's famous colour palette (red, fuchsia & orange), no matter if your style is timeless, statement or neutral shades, there's a Rouge Pur Couture lipstick available to suit. How To Use It To get the perfect glide, apply the Rouge Pur Couture starting at the centre of the lip then glide to the corners. Then retrace the movement for a higher colour pay-off.