' Liquid blush meets skincare. Hydromaniac Blush Glow Hydrators are super pigmented; they keep skin looking & feeling soft thanks to 24hr hydration benefits & their natural, dewy finish.'
- Chelsey, Escentual Beauty Team. Why You'll Love The Urban Decay Hydromaniac Blush Glow Hydrators: Creates a healthy, flushed glow that looks natural. Hydrating liquid that doesn't look cakey or full on. Vegan. Complimentary pinks, reds & corals are available. Why It's Escentual: Urban Decay have created a liquid blusher that's easy to use & looks effortless when applied. The best bits include the vibrant colour payoff of each shade. They blend well with fingers, sponges & brushes & don't stain. If you make a mistake, or by accident overdo it, it's easy to wipe away & start again. The formula is nourishing & hydrating, which means it will last longer & won't fade as quickly as other blushes. Kombucha filtrate & marula oil soften the skin & provide antioxidant protection, too
- bonus! We love the packaging; the precise applicator stops you from pumping out too much & wasting product. The tube is 15ml, so it's travel-friendly & small enough to fit in smaller makeup bags. The Best Way To Use It: You can apply it with or without makeup & under or over your foundation; use your fingers or makeup brush to gently apply two dots of our long-lasting dewy blush on each cheek, then blend & set with powder on top. Values: Vegan.

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' Liquid blush meets skincare. Hydromaniac Blush Glow Hydrators are super pigmented; they keep skin looking & feeling soft thanks to 24hr hydration benefits & their natural, dewy finish.'
- Chelsey, Escentual Beauty Team. Why You'll Love The Urban Decay Hydromaniac Blush Glow Hydrators: Creates a healthy, flushed glow that looks natural. Hydrating liquid that doesn't look cakey or full on. Vegan. Complimentary pinks, reds & corals are available. Why It's Escentual: Urban Decay have created a liquid blusher that's easy to use & looks effortless when applied. The best bits include the vibrant colour payoff of each shade. They blend well with fingers, sponges & brushes & don't stain. If you make a mistake, or by accident overdo it, it's easy to wipe away & start again. The formula is nourishing & hydrating, which means it will last longer & won't fade as quickly as other blushes. Kombucha filtrate & marula oil soften the skin & provide antioxidant protection, too
- bonus! We love the packaging; the precise applicator stops you from pumping out too much & wasting product. The tube is 15ml, so it's travel-friendly & small enough to fit in smaller makeup bags. The Best Way To Use It: You can apply it with or without makeup & under or over your foundation; use your fingers or makeup brush to gently apply two dots of our long-lasting dewy blush on each cheek, then blend & set with powder on top. Values: Vegan.

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Create long-lasting & defined brows with Urban Decay Inked Brow, a fluid gel which gives you full & natural-looking eyebrows for up to 60 hours. The Urban Decay Inked Brow features a semi-permanent, high-tech formula which creates sculpted arches with ease. The gel is also waterproof, smudge-proof & sweat-proof, so it won't flake, fade or transfer. With a small & precise brush, the application is effortless. The lightweight fluid gel creates hair-like strokes, giving you perfect brows that look natural & full. Even if your brows are sparse, Inked Brow makes it easy for you to achieve defined arches which stay put. A little bit of the gel certainly goes a long way, so you won't need to use much of the product with each application. The fluid is housed in a clear tube with a metallic violet lid that fans will recognise as classic Urban Decay
- bright, bold & daring. Why We Love It As well as the ease of use, we love how long-lasting the formula is. The longevity of it means that we no longer have to do our brows every day, as the semi-permanent formula keeps them groomed & perfected for almost 3 days! How To Use It Use the synthetic brush to apply the gel. Sculpt your existing brows & fill in sparse areas to create fuller, natural looking brows. Top Tip: Avoid the brow area when cleansing the face after application. Works Well With For even more defined brows, check out the rest of Urban Decay's brow range to sculpt & set your brows to perfection. Values Vegan*. PETA certified cruelty-free. * Vegan formula: does not contain animal-derived ingredients.
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Create long-lasting & defined brows with Urban Decay Inked Brow, a fluid gel which gives you full & natural-looking eyebrows for up to 60 hours. The Urban Decay Inked Brow features a semi-permanent, high-tech formula which creates sculpted arches with ease. The gel is also waterproof, smudge-proof & sweat-proof, so it won't flake, fade or transfer. With a small & precise brush, the application is effortless. The lightweight fluid gel creates hair-like strokes, giving you perfect brows that look natural & full. Even if your brows are sparse, Inked Brow makes it easy for you to achieve defined arches which stay put. A little bit of the gel certainly goes a long way, so you won't need to use much of the product with each application. The fluid is housed in a clear tube with a metallic violet lid that fans will recognise as classic Urban Decay
- bright, bold & daring. Why We Love It As well as the ease of use, we love how long-lasting the formula is. The longevity of it means that we no longer have to do our brows every day, as the semi-permanent formula keeps them groomed & perfected for almost 3 days! How To Use It Use the synthetic brush to apply the gel. Sculpt your existing brows & fill in sparse areas to create fuller, natural looking brows. Top Tip: Avoid the brow area when cleansing the face after application. Works Well With For even more defined brows, check out the rest of Urban Decay's brow range to sculpt & set your brows to perfection. Values Vegan. Cruelty-Free.
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Create long-lasting & defined brows with Urban Decay Inked Brow, a fluid gel which gives you full & natural-looking eyebrows for up to 60 hours. The Urban Decay Inked Brow features a semi-permanent, high-tech formula which creates sculpted arches with ease. The gel is also waterproof, smudge-proof & sweat-proof, so it won't flake, fade or transfer. With a small & precise brush, the application is effortless. The lightweight fluid gel creates hair-like strokes, giving you perfect brows that look natural & full. Even if your brows are sparse, Inked Brow makes it easy for you to achieve defined arches which stay put. A little bit of the gel certainly goes a long way, so you won't need to use much of the product with each application. The fluid is housed in a clear tube with a metallic violet lid that fans will recognise as classic Urban Decay
- bright, bold & daring. Why We Love It As well as the ease of use, we love how long-lasting the formula is. The longevity of it means that we no longer have to do our brows every day, as the semi-permanent formula keeps them groomed & perfected for almost 3 days! How To Use It Use the synthetic brush to apply the gel. Sculpt your existing brows & fill in sparse areas to create fuller, natural looking brows. Top Tip: Avoid the brow area when cleansing the face after application. Works Well With For even more defined brows, check out the rest of Urban Decay's brow range to sculpt & set your brows to perfection. Values Vegan. Cruelty-Free.
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Create long-lasting & defined brows with Urban Decay Inked Brow, a fluid gel which gives you full & natural-looking eyebrows for up to 60 hours. The Urban Decay Inked Brow features a semi-permanent, high-tech formula which creates sculpted arches with ease. The gel is also waterproof, smudge-proof & sweat-proof, so it won't flake, fade or transfer. With a small & precise brush, the application is effortless. The lightweight fluid gel creates hair-like strokes, giving you perfect brows that look natural & full. Even if your brows are sparse, Inked Brow makes it easy for you to achieve defined arches which stay put. A little bit of the gel certainly goes a long way, so you won't need to use much of the product with each application. The fluid is housed in a clear tube with a metallic violet lid that fans will recognise as classic Urban Decay
- bright, bold & daring. Why We Love It As well as the ease of use, we love how long-lasting the formula is. The longevity of it means that we no longer have to do our brows every day, as the semi-permanent formula keeps them groomed & perfected for almost 3 days! How To Use It Use the synthetic brush to apply the gel. Sculpt your existing brows & fill in sparse areas to create fuller, natural looking brows. Top Tip: Avoid the brow area when cleansing the face after application. Works Well With For even more defined brows, check out the rest of Urban Decay's brow range to sculpt & set your brows to perfection. Values Vegan. Cruelty-Free.
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Create long-lasting & defined brows with Urban Decay Inked Brow, a fluid gel which gives you full & natural-looking eyebrows for up to 60 hours. The Urban Decay Inked Brow features a semi-permanent, high-tech formula which creates sculpted arches with ease. The gel is also waterproof, smudge-proof & sweat-proof, so it won't flake, fade or transfer. With a small & precise brush, the application is effortless. The lightweight fluid gel creates hair-like strokes, giving you perfect brows that look natural & full. Even if your brows are sparse, Inked Brow makes it easy for you to achieve defined arches which stay put. A little bit of the gel certainly goes a long way, so you won't need to use much of the product with each application. The fluid is housed in a clear tube with a metallic violet lid that fans will recognise as classic Urban Decay
- bright, bold & daring. Why We Love It As well as the ease of use, we love how long-lasting the formula is. The longevity of it means that we no longer have to do our brows every day, as the semi-permanent formula keeps them groomed & perfected for almost 3 days! How To Use It Use the synthetic brush to apply the gel. Sculpt your existing brows & fill in sparse areas to create fuller, natural looking brows. Top Tip: Avoid the brow area when cleansing the face after application. Works Well With For even more defined brows, check out the rest of Urban Decay's brow range to sculpt & set your brows to perfection. Values Vegan*. PETA certified cruelty-free. * Vegan formula: does not contain animal-derived ingredients.
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Achieve a bold, lifted & dramatic lash look with the Urban Decay Lash Freak Mascara, an intensely volumising black mascara that's designed to lengthen, lift & curl. Built to create a wide-eyed effect, Urban Decay's ultra-pigmented, flake-resistant mascara helps you achieve st&-out lashes with up to 23.6 times more volume & 40% more length, making your lashes the stars of the show. Inspired by the sundew flower, the innovative asymmetrical brush has been designed to coat every last lash for a more intense, volumised & defined finish. The tip helps separate even the tiniest individual lashes to coat them in colour, while the curved edge lifts from the very root for a sky-high finish. Lasting up to 20 hours, the Lash Freak formula is smudge-proof & sweat-proof, allowing you to flaunt a fluttery, wide-eyed finish for hours on end. Why We Love It We love how intensely volumising this mascara is; it adds lasting definition to any makeup look, whether you're opting for a more natural finish or a bold, sultry smoky eye. The brush itself is so impressive that it's even been patented, showing how impressive this volume-boosting mascara wand & formula is. How To Use It Use the asymmetrical bristle side to coat each lash in colour & add volume, & use the budding tip of the brush to separate lashes out or to coat fine bottom lashes. Flip the brush around & press the curved side against the lash root to curl & lift lashes into shape. Works Well With Be sure to transform your eye makeup look by treating yourself to a stunning eyeshadow palette, eyeliner or brow product from Urban Decay. ...

Achieve a bold, lifted & dramatic lash look with the Urban Decay Lash Freak Mascara, an intensely volumising black mascara that's designed to lengthen, lift & curl. Built to create a wide-eyed effect, Urban Decay's ultra-pigmented, flake-resistant mascara helps you achieve st&-out lashes with up to 23.6 times more volume & 40% more length, making your lashes the stars of the show. Inspired by the sundew flower, the innovative asymmetrical brush has been designed to coat every last lash for a more intense, volumised & defined finish. The tip helps separate even the tiniest individual lashes to coat them in colour, while the curved edge lifts from the very root for a sky-high finish. Lasting up to 20 hours, the Lash Freak formula is smudge-proof & sweat-proof, allowing you to flaunt a fluttery, wide-eyed finish for hours on end. Why We Love It We love how intensely volumising this mascara is; it adds lasting definition to any makeup look, whether you're opting for a more natural finish or a bold, sultry smoky eye. The brush itself is so impressive that it's even been patented, showing how impressive this volume-boosting mascara wand & formula is. How To Use It Use the asymmetrical bristle side to coat each lash in colour & add volume, & use the budding tip of the brush to separate lashes out or to coat fine bottom lashes. Flip the brush around & press the curved side against the lash root to curl & lift lashes into shape. Works Well With Be sure to transform your eye makeup look by treating yourself to a stunning eyeshadow palette, eyeliner or brow product from Urban Decay. ...

Dress your eyes in all the colours of a golden sunset with Urban Decay Lightbeam Eyeshadow Palette, a 5-shade compact filled with warm neutral hues that glow & wow around the clock. Urban Decay creates the Lightbeam Eyeshadow Palette inspired the beautiful colours you experience at the golden hour. The edit of hot hues imitates the romantic soft-focus glow you get at dusk. Lightbeam's selection of glamorous tones will take you effortlessly from day to night with its rich array of matte neutrals, sultry shimmering darks & firecracker metallics. The velvety shadows are so versatile all thanks to highly buildable formula & no-budge, intensely pigmented colour. Each shade within the palette compliment each other effortlessly, so you can layer to achieve every stage of the fiery sunset with little to no effort. Your eyes will be defined & beautified in a finish that will capture everyone's gaze just like the moment when the sun sets. This Palette Contains Nudie: A matte pinky nude hue. Vibe: A burnt orange shade speckled with micro-gold flecks. Paradox: A metallic orange hue with golden sparkle. Golden Hour: A pink mauve colour with delicate green shimmer for added glam. Influence: A versatile metallic brown with a chocolate shimmer effect. Why We Love It Your makeup bag will be seriously livened up with this palette. We just can't get enough of every shade because you know they'll be a subtle tone to compliment every outfit in your wardrobe. One of our favourite looks has to be when metallic hot orange (Paradox) is blended into the lash line for a head-turning makeup that will be sure to add that wow factor. Equally, we can't go without mentioning the hue combination of pinky blush (Nudie) & a deep golden shimmer brown (Vibe) for seductive evening eyes. You can take it wherever too! The travel-friendly case holds all your eyeshadows safely, & has a built-in mirror so you can apply, top-up & layer hues on-the-go with complete ease
- what a bonus! How To Use It Swipe the pale colours across your eye lid, & blend the glittering darker shades in the crease for added depth. Works Well With If you're looking for embellished eyes that stay-put all night, you should try this palette with any of Urban Decay's coveted eyeshadow primers or setting sprays. Values Cruelty-free.
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