Subtle or dramatic, the choice is yours with the Urban Decay Matte Eyeshadow collection, a range of rich matte shades to create your perfect eye look. Achieve a defined & perfectly contoured eye makeup look with these velvety, highly pigmented matte shadows. No matter whether you're looking for a pigmented all-over colour or you're searching for the perfect transition shade, Urban Decay has you covered with its Matte Eyeshadow. Each eyeshadow is formulated using Urban Decay's revolutionary & exclusive Pigment Infusion System, ensuring a rich & intense colour payoff from the get-go. Smooth & blendable with impressive staying power, if there was ever an eye shadow to fall head over heels for, this is it! Why We Love It Eyeshadow connoisseurs, Urban Decay have spoilt us with this broad selection of luxurious matte hues to create our perfect eye look. We love the neutral shades, which create a sophisticated & subtle daytime look. For the evening we've been getting creative with smoky greys, & making a statement with a colourful matte! How To Use It Using your favourite eyeshadow brush, apply the shadow directly on to your eyelids & blend out. Top Tip: Urban Decay eyeshadows can be used wet or dry; try applying wet for a more intense & striking look. Works Well With To create your own unique eye look try using different finishes within the Urban Decay Eyeshadow collection & mix your matte with a shimmer finish. Values 100% cruelty-free.