'' The Benefit they're Real! Magnet Mascara is a force to be reckoned with; the extender brush has a magnetically charged core, which pulls the magnetic mineral-enriched formula up & out to create lashes that mimic the results of a lash lift.'- Ceryn, Escentual Beauty Team Why you'll love Benefit they're Real Magnet Mascara: Magnetic mineral-enriched formula lengthens lashes by 40%. Extender brush has a magnetically charged core that draws lashes up & out. Zig zag bristles fan out, separate & define eye lashes. Lightweight, flexible formula holds lashes in place for up to 36 hours. Won't smudge or flake. Why it's Escentual: We launch a lot of mascaras at Escentual, but we've never seen anything like this before. they're Real! Magnet Mascara is forging the way for a new era of lashes! They're long, lifted & long-lasting thanks to an innovative magnetically charged brush & formula, which mimics the results of an LVL lash lift or an expensive eyelash curler. We're not surprised Benefit is behind this launch, they're the UK's number 1 premium mascara brand after all! The best way to use it: Wiggle the brush from the root of your lashes to the tips. Allow for a few seconds of drying time, & apply another coat if desired. Tip: Swirl your brush instead of pumping it; this will limit the amount of air in the tube & improve the longevity of your product. ...

'' The Benefit they're Real! Magnet Mascara is a force to be reckoned with; the extender brush has a magnetically charged core, which pulls the magnetic mineral-enriched formula up & out to create lashes that mimic the results of a lash lift.'- Ceryn, Escentual Beauty Team Why you'll love Benefit they're Real Magnet Mascara: Magnetic mineral-enriched formula lengthens lashes by 40%. Extender brush has a magnetically charged core that draws lashes up & out. Zig zag bristles fan out, separate & define eye lashes. Lightweight, flexible formula holds lashes in place for up to 36 hours. Won't smudge or flake. Why it's Escentual: We launch a lot of mascaras at Escentual, but we've never seen anything like this before. they're Real! Magnet Mascara is forging the way for a new era of lashes! They're long, lifted & long-lasting thanks to an innovative magnetically charged brush & formula, which mimics the results of an LVL lash lift or an expensive eyelash curler. We're not surprised Benefit is behind this launch, they're the UK's number 1 premium mascara brand after all! The best way to use it: Wiggle the brush from the root of your lashes to the tips. Allow for a few seconds of drying time, & apply another coat if desired. Tip: Swirl your brush instead of pumping it; this will limit the amount of air in the tube & improve the longevity of your product. ...

Boost the performance of your favourite mascara with the Benefit they're Real! Mink-Brown Tinted Primer, a versatile eye primer that creates naturally beautiful results, with or without mascara. The Benefit they're Real! Mink-Brown Tinted Primer adds colour & definition to your eyes, whilst providing your lashes with the perfect base for maximized voluminous results. Formulated with the end goal of boosting lash precision, length & separation, this super-powered lash booster coats your lashes with waterproof protection, whilst conditioning & nourishing your lashes with provitamin B5. Wiggle the wand at the roots of the lashes, sweeping upward from root to tip. Layer with the Benefit they're Real! Mascara for added drama. ...

Boost the performance of your favourite mascara with the Benefit they're Real! Mink-Brown Tinted Primer, a versatile eye primer that creates naturally beautiful results, with or without mascara. The Benefit they're Real! Mink-Brown Tinted Primer adds colour & definition to your eyes, whilst providing your lashes with the perfect base for maximized voluminous results. Formulated with the end goal of boosting lash precision, length & separation, this super-powered lash booster coats your lashes with waterproof protection, whilst conditioning & nourishing your lashes with provitamin B5. Wiggle the wand at the roots of the lashes, sweeping upward from root to tip. Layer with the Benefit they're Real! Mascara for added drama. ...

For instant eye precision, always carry the Benefit they're Real! Push-Up Liner Mini in your makeup bag for on-the-go touch ups. Taking your eyeshadow look from desk to dance floor, this handy they're Real! Push-Up Liner Mini fits perfectly in your makeup bag & clutch bag for times when your look needs a boost of drama. The ideal trial or travel size, the Benefit they're Real! Push-Up Liner is the perfect way to practice the perfect eye line & cat flick. Portable & super efficient, this waterproof eyeliner doesn't run or smudge, which means your makeup will always look flawless & freshly applied, even if you're running from meeting to meeting. To apply, rest the Benefit they're Real! Push-Up Liner on the top of your lash line to add definition. ...

Choose a liner that is smudge-proof, budge-proof & waterproof with the Benefit they're Real! Push-Up Liner. Whether your swimming or running, Benefit's they're Real! Push-Up Liner provides your eye makeup with locked in colour that doesn't move throughout the day. Enriched with an angled Accu Flex (TM) tip that glides smoothly along your lash line for maximum precision, its flat, wide guard edge gently moves your lashes to one side during application to create the ultimate eye line or cat flick. To apply, rest the Benefit they're Real! Push-Up Liner on the top of your lash line to add definition. ...

Choose a liner that is smudge-proof, budge-proof & waterproof with the Benefit they're Real! Push-Up Liner. Whether your swimming or running, Benefit's they're Real! Push-Up Liner provides your eye makeup with locked in colour that doesn't move throughout the day. Enriched with an angled Accu Flex (TM) tip that glides smoothly along your lash line for maximum precision, its flat, wide guard edge gently moves your lashes to one side during application to create the ultimate eye line or cat flick. To apply, rest the Benefit they're Real! Push-Up Liner on the top of your lash line to add definition. ...

Choose a liner that is smudge-proof, budge-proof & waterproof with the Benefit they're Real! Push-Up Liner. Whether your swimming or running, Benefit's they're Real! Push-Up Liner provides your eye makeup with locked in colour that doesn't move throughout the day. Enriched with an angled Accu Flex (TM) tip that glides smoothly along your lash line for maximum precision, its flat, wide guard edge gently moves your lashes to one side during application to create the ultimate eye line or cat flick. To apply, rest the Benefit they're Real! Push-Up Liner on the top of your lash line to add definition. ...

Choose a liner that is smudge-proof, budge-proof & waterproof with the Benefit they're Real! Push-Up Liner. Whether your swimming or running, Benefit's they're Real! Push-Up Liner provides your eye makeup with locked in colour that doesn't move throughout the day. Enriched with an angled Accu Flex (TM) tip that glides smoothly along your lash line for maximum precision, its flat, wide guard edge gently moves your lashes to one side during application to create the ultimate eye line or cat flick. To apply, rest the Benefit they're Real! Push-Up Liner on the top of your lash line to add definition. ...

Formulated to remove stubborn & waterproof eye makeup, the Benefit they're Real! Remover lifts away mascara, eyeshadow & eye liner without irritating your skin. Benefit's creamy gel remover is the ideal way to remove statement & subtle eye looks with ease. Delicate, yet effective, the they're Real! Remover leaves your skin feeling beautifully fresh & comforted without the appearance of dark, panda eyes. Saturate a cotton pad in Benefit's they're Real! Remover, apply to your eyes then wipe away & rinse off. ...