Infuse your skin with the generous, intensive moisture of the Shiseido Ibuki Softening Concentrate. Created for those whose skin is lacking in hydration & who find that fine dehydration lines, roughness & dullness are becoming a problem, this deep-infusion formula will restore balance. It immediately plumps, smoothes & moisturises your skin, for a natural-looking radiance that lasts. The ideal step between cleansing & moisturising, this concentrated lotion ensures that skin looks & feels dewy, moist & fresh, & is better prepared for the rest of your skincare routine. After cleansing, apply a small amount of the Softening Concentrate to a cotton pad & sweep over your face, or tap onto skin with your fingertips.