The Bumble & bumble Straight Blow Dry is the perfect partner for soft & sleek hair. This lightweight, heat-activated styling balm will transform the way you straighten your hair. Straight Blow Dry contains a very rare gemstone blend & non-damaging Concen-straight Technology to loosen curls & maintain straight styles. Designed to be used while using heated appliances, the smoothing formula makes hair more & more manageable with every use. Work evenly through damp hair after using the Straight Blow Dry Shampoo & Conditioner, & blow dry section by section with a flat brush for sleekness, or a round brush for body. For really straight styles, finish with straighteners.