ILLUMINATED COLOR SHAMPOO Gentle shampoo protects colour from fading & boosts vibrancy. WHAT IT IS Delivers 4x more hydration & +90% instant shine vs. untreated hair. Live in vibrant colour with fade protection & instant shine that enhances the look of colour-treated hair. Formulated with our PRO Color Shield technology, this pigment-preserving shampoo, free from sulfate cleansers, protects hair colour from fading. Plus, it helps smooth + seal the cuticle for luminous, locked-in colour. HOW IT WORKS PRO Color Shield technology, designed with protective polymers, conditioning agents, & Vitamin E, forms a protective shield that helps lock in your colour. Contains Kukui Seed Oil to help moisturise strands + add shine. Balances hair's p H to seal the cuticle to help protect colour vibrancy. BENEFITS Colour fading Colour vibrancy Free of sulfate cleansers Smooths Shine Oil-infused Vegan FORMULATED FOR Ideal for colour-treated hair. All Diameters: Fine, Medium, Thick All Patterns: Coily (4C-4A), Curly (3C-3A), Wavy (2C-2A), Straight (1A) HOW TO USE Massage into hair & lather. Rinse, then follow with Illuminated Color Conditioner. PRO TIP Shampoo & Condition with cool water to help seal the cuticle. When styling colour-treated hair, always protect it from heat. Apply Illuminated Color Leave-In Seal Light or Rich to damp hair after cleansing & conditioning, & before blow-drying, for heat protection + instant moisture & colour vibrancy. When using hot tools (like curling irons & flat irons) on dry hair, we recommend our 1 product, Hairdresser's Invisible Oil Heat/UV Protective Primer to protect against heat tools up to 232°C. This Incredible multitasker also helps protect colour from fading for up to 16 washes. Colouring & recolouring? To repair hair that's been damaged by chemical treatments, reach for Bond-Building Repair Treatment once a week in place of conditioner. FRAGRANCE NOTES Fruity, warm, fresh -- a scent that embodies the vibrant, protective essence defining this collection. Top: Coconut + Almond Milk Mid: Jasmine + Pineapple Base: Vanilla + Sandalwood Cream PETA APPROVED Bumble & bumble is PETA-certified.