The Bumble & bumble Curl Conscious Holding Foam helps your curls get their act together regardless of heat or humidity. Not all curls are born equal, but you can give them a helping hand with this moisture-rich foam. Curl-enhancing Transglutaminase & wheat proteins create flexible, durable tendrils that are more resistant. If your natural or permed curly hair needs more support, this structuring formula is the perfect fit. Dispense a small amount & rub between your palms to activate. Apply to damp, clean hair from the nape of the neck forward, from roots to ends. Heat style or air dry for definition & lasting hold.