Helps balance sebum levels to maintain the purity of the scalp at the root of the hair. This lightweight, leave-in treatment penetrates the surface layers of the scalp to nourish & help preserve the scalp's natural protective barrier while helping protect the scalp from aggressors such as pollution & other free radicals. Leaves the scalp nourished, soothed, & feeling comfortable all day.* * When used with pramasana (TM) purifying scalp cleanser. ...

Cleanse your scalp. Shampoo is for hair. Deeply, yet gently cleanses & purifies the scalp to help instantly balance sebum levels, while it exfoliates & removes pollution
- creating a clean scalp foundation for beautiful hair. Scalp is left invigorated & refreshed.
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Innovative formula transforms in your hands from a powder to a light, absorbent lotion. Like magic in your hair, it adds texture & creates abundant volume. Instantly volumizes hairo Creates matte texture. Boosts strands with natural bulking agents like kaolin clay & acacia gum * Product that has liquefied will not affect performance. Do not allow the product to freeze. Aveda is a cruelty-free br&. We do not conduct animal testing & never ask others to do so on our behalf. ...

' Take your fine hair from being limp & flat to being volumised & full with the Aveda Pure Abundance Style-Prep.'
- Hannah, Escentual
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' Add body & volume throughout your hair with the Aveda Pure Abundance Volumizing Clay Conditioner, perfect for fine hair types in need of a lift.'
- Hannah, Escentual Beauty Team. Why You'll Love The Aveda Pure Abundance Volumizing Clay Conditioner: Volumising conditioner designed for fine hair types. Adds body to boost limp hair for a fuller appearance. Holds volume in place from the roots down. Vegan & cruelty-free. What You Need To Know: Add a layer of hydration whilst continuing the volumising work of the Pure Abundance Shampoo with the matching Pure Abundance Conditioner. The conditioner adds thickness throughout your hair using natural bulking agents such as acacia gum & kaolin clay. The clay helps to hold your new volume in place as you style, working into your hair cuticles to lift & fill out your hair. Why It's Escentual: The Pure Abundance Conditioner is specifically designed for use after the cuticle-opening Pure Abundance Shampoo for the ultimate volumised look. The conditioner makes every strand appear fuller to help even the finest hair have bouncy volume. Don't be afraid of the word 'clay'
- the conditioner has a silky smooth texture that makes detangling a breeze, leaving your hair feeling soft & healthy. Plus, the conditioner smells incredible with a slightly minty floral scent that is just as uplifting as the conditioner is volumising, housed in a chic sage green design. The Best Way To Use It: Smooth through cleansed hair from roots to tips, rinsing thoroughly. The conditioner works best after being used with the Pure Abundance Volumizing Shampoo. The Sustainable Side: Every Aveda product is Leaping Bunny certified & has a negative carbon footprint thanks to Aveda's 100% solar & wind-powered manufacturing & sustainable sourcing of ingredients. Values: Vegan. Cruelty-free.

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' Give your hair the ultimate boost of volume with the Aveda Pure Abundance Hair Potion; a formula that transforms from a powder to a root-lifting & texturising liquid-paste before your eyes!'
- Hannah, Escentual Beauty Team. Why You'll Love The Aveda Pure Hair Potion: Boosts volume at your roots & adds a matte texture to any hair type. Powder formula becomes an invisible liquid-paste as you style. Can be used to absorb excess oil from hair roots. Vegan & cruelty-free. What You Need To Know: The Pure Abundance Hair Potion is a multi-purpose powder with an innovative botanical twist. The fine powder transforms to have a liquid paste texture as you massage between your hands or in your hair, working to boost volume at the root. Kaolin clay & acacia gum give every strand lift & hold for a thick volumised effect while minimising greasiness. The Hair Potion can also be used to create a matte textured look, adding waves with a matte finish after braiding long hair or scrunching shorter hair. You can also use the potion between washes to absorb excess oil whilst boosting volume. Why It's Escentual: The powder is the perfect size to ensure you have abundant levels of volume wherever you go, doubling as a dry shampoo & texturising styling product. Though the paste feels sticky at first, it absorbs into your hair to be completely invisible, leaving behind bouncy & voluminous locks. We love how multi-purpose the Hair Potion is, transforming your hair to be full of body & volume with added texture & no greasiness. It's not just your hair that's transformed, but the potion itself which begins as a fine powder before melting into a thick liquid paste for the ultimate boost of volume that is matte for a smooth, non-greasy finish. The Best Way To Use It: Shake the bottle before every use. Pour into your hands, rubbing them together to make a clear sticky paste. Run through your roots for volume, or apply before braiding or scrunching your hair to hold texture in place. For extra volume, sprinkle on your scalp & massage. The Sustainable Side: Every Aveda product is Leaping Bunny certified & has a negative carbon footprint thanks to the solar & wind-powered manufacturing, sustainable sourcing of ingredients & Aveda's initiative to give back to the planet. Values: Vegan. Cruelty-free.
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' Give your limp hair a new lease of life with the Aveda Pure Abundance Volumizing Shampoo, a natural formula that adds thickness & volume.'
- Hannah, Escentual Beauty Team. Why You'll Love The Aveda Pure Abundance Volumizing Shampoo: Volumising shampoo designed for fine hair types. Adds body to limp hair without feeling heavy. Leaves hair feeling fresh with a clean minty-floral scent. Vegan & cruelty-free. What You Need To Know: Refresh fine, limp hair to be full of volume & body with the Aveda Pure Abundance Shampoo. Acacia gum builds every hair strand for a thicker look, working with kaolin clay to hold your new volume in place. When wet, hair cuticles open, & the shampoo ensures that every part of your hair is gently cleansed, ready for the Pure Abundance Conditioner to seal the new volume in place. Why It's Escentual: The Pure Abundance Shampoo is the first step towards having hair that's revived & full of volume
- wave goodbye to flat limp strands. The shampoo cleans away any product build-up, boosting your newly clean hair roots to have more volume for a lifted effect that rivals a salon blow dry. The Pure Abundance Shampoo is expertly designed to be used with the Pure Abundance Conditioner for fuller locks. Plus, the shampoo smells incredible with a slightly minty floral scent that is just as uplifting as the shampoo is volumising. The Best Way To Use It: Massage into wet hair & rinse thoroughly. For best results, Aveda recommend double cleansing
- simply repeat the shampoo process. The Sustainable Side: Aveda product have been awarded the Leaping Bunny certificate for their cruelty-free formulas. They have a negative carbon footprint thanks to 100% solar & wind-powered manufacturing & sustainable sourcing of ingredients. Values: Vegan. Cruelty-free.


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' Give your limp hair a new lease of life with the Aveda Pure Abundance Volumizing Shampoo, a natural formula that adds thickness & volume.'
- Hannah, Escentual Beauty Team. Why You'll Love The Aveda Pure Abundance Volumizing Shampoo: Volumising shampoo designed for fine hair types. Adds body to limp hair without feeling heavy. Leaves hair feeling fresh with a clean minty-floral scent. Vegan & cruelty-free. What You Need To Know: Refresh fine, limp hair to be full of volume & body with the Aveda Pure Abundance Shampoo. Acacia gum builds every hair strand for a thicker look, working with kaolin clay to hold your new volume in place. When wet, hair cuticles open, & the shampoo ensures that every part of your hair is gently cleansed, ready for the Pure Abundance Conditioner to seal the new volume in place. Why It's Escentual: The Pure Abundance Shampoo is the first step towards having hair that's revived & full of volume
- wave goodbye to flat limp strands. The shampoo cleans away any product build-up, boosting your newly clean hair roots to have more volume for a lifted effect that rivals a salon blow dry. The Pure Abundance Shampoo is expertly designed to be used with the Pure Abundance Conditioner for fuller locks. Plus, the shampoo smells incredible with a slightly minty floral scent that is just as uplifting as the shampoo is volumising. The Best Way To Use It: Massage into wet hair & rinse thoroughly. For best results, Aveda recommend double cleansing
- simply repeat the shampoo process. The Sustainable Side: Aveda product have been awarded the Leaping Bunny certificate for their cruelty-free formulas. They have a negative carbon footprint thanks to 100% solar & wind-powered manufacturing & sustainable sourcing of ingredients. Values: Vegan. Cruelty-free.


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' Your hair will never feel cleaner than after using the Aveda Rosemary Mint Purifying Shampoo; this purifying cleanser adds volume & shine while hitting reset on your tresses.'
- Hannah, Escentual Beauty Team. Why You'll Love The Aveda Rosemary Mint Purifying Shampoo: Purifying shampoo is designed to be gentle for fine, oilier hair types. Leaves hair soft & shiny after a weightless cleanse. Micellar formula cleans the scalp without irritating sensitive skin. Vegan formula infused with a refreshing mint-rosemary natural scent. What You Need To Know: The Aveda Rosemary Mint Purifying Shampoo gently cleans the scalp with an innovative micellar formula, removing product buildup & impurities whilst the micelles respect the scalp's natural balance. The soothing formula builds body & deeply cleanses thanks to clarifying white vinegar; the botanical formula won't strip the scalp of natural oils. All hair types will enjoy the Mint Purifying Shampoo, but the gentle clarifying formula is especially effective on fine oilier hair types. Why It's Escentual: Healthy hair begins with your scalp & the Aveda Rosemary Mint Purifying Shampoo is designed to leave your hair so fresh & clean, without disrupting the balance of your scalp that is vital for hair health. The shampoo purifies excess oil, removing any product used to style your hair for a total scalp refresh. Not only does that shampoo gently clean your scalp, but it leaves hair with a healthy sheen & beautiful, 100% natural rosemary mint fragrance. The Best Way To Use It: Apply to wet hair & work in circular motions, focusing on your scalp. To remove product build up, we recommend double shampooing & rinsing thoroughly before applying a conditioner or hair mask. The Sustainable Side: Aveda is Leaping Bunny Certified & a vegan haircare br&. every single product is made using wind or solar power & is housed in recyclable designs
- this shampoo bottle is made from 100% recycled plastic. Values: Vegan. Silicone-free, cruelty-free.

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' Your hair will never feel cleaner than after using the Aveda Rosemary Mint Purifying Shampoo; this purifying cleanser adds volume & shine while hitting reset on your tresses.'
- Hannah, Escentual Beauty Team. Why You'll Love The Aveda Rosemary Mint Purifying Shampoo: Purifying shampoo is designed to be gentle for fine, oilier hair types. Leaves hair soft & shiny after a weightless cleanse. Micellar formula cleans the scalp without irritating sensitive skin. Vegan formula infused with a refreshing mint-rosemary natural scent. What You Need To Know: The Aveda Rosemary Mint Purifying Shampoo gently cleans the scalp with an innovative micellar formula, removing product buildup & impurities whilst the micelles respect the scalp's natural balance. The soothing formula builds body & deeply cleanses thanks to clarifying white vinegar; the botanical formula won't strip the scalp of natural oils. All hair types will enjoy the Mint Purifying Shampoo, but the gentle clarifying formula is especially effective on fine oilier hair types. Why It's Escentual: Healthy hair begins with your scalp & the Aveda Rosemary Mint Purifying Shampoo is designed to leave your hair so fresh & clean, without disrupting the balance of your scalp that is vital for hair health. The shampoo purifies excess oil, removing any product used to style your hair for a total scalp refresh. Not only does that shampoo gently clean your scalp, but it leaves hair with a healthy sheen & beautiful, 100% natural rosemary mint fragrance. The Best Way To Use It: Apply to wet hair & work in circular motions, focusing on your scalp. To remove product build up, we recommend double shampooing & rinsing thoroughly before applying a conditioner or hair mask. The Sustainable Side: Aveda is Leaping Bunny Certified & a vegan haircare br&. every single product is made using wind or solar power & is housed in recyclable designs
- this shampoo bottle is made from 100% recycled plastic. Values: Vegan. Silicone-free, cruelty-free.

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