' The first step towards stronger hair, the Aveda Botanical Repair Strengthening Shampoo gently cleanses & builds bonds to transform your tresses.'
- Hannah, Escentual Beauty Team. Why You'll Love The Aveda Botanical Repair Strengthening Shampoo: Damage repairing strengthening shampoo. Builds hair bonds to leave your hair stronger. Plant-powered formula nourishes every layer of your hair. Safe for coloured & chemically processed hair. Vegan formula free from silicones & sulphates. What You Need To Know: The Aveda Botanical Repair Strengthening Shampoo targets every layer of your hair strand to increase bonds. The 94% natural formula cleanses away oil, product build-up & pollution damage. The bond-multiplying molecule strengthens the bonds in your hair cortex, repairing damage in the centre of your hair. A macro green blend smooths the hair cuticle to reduce breakage, protecting your hair from humidity & water damage. Why It's Escentual: Not only does the Aveda Botanical Repair Strengthening Shampoo leave your hair feeling clean & soft, but it's the first step towards repairing damaged hair. Damage can occur from heat, pollution & colour, & the shampoo helps to reverse the appearance of damage. As the shampoo is sulphate free, only a small lather forms as you wash with a natural ylang-ylang & herbaceous scent. But don't be fooled; the shampoo is excellent at removing oil & styling products whilst being gentle to your scalp. Any hair type, texture & colour can use the strengthening shampoo, & when combined with the rest of the Botanical Repair range, your hair will be stronger & healthier. The Best Way To Use It: Wet your hair & massage in the shampoo. Rinse out thoroughly & follow with a hair mask or conditioner.. The Sustainable Side: The bottle is made from 100% post-consumer recycled material & can be recycled at home when empty. Aveda is an eco-conscious leaping-bunny certified br&, using only vegan ingredients & manufacturing using wind & solar power. Values: Vegan. Cruelty-free, sulphate-free, silicone-free.