' Lock the curls or waves of your dreams into place with the Aveda Be Curly Curl Enhancer while adding shine & softness to your newly defined wavy, curly or coiled look.'
- Hannah, Escentual Beauty Team. Why You'll Love The Aveda Be Curly Curl Enhancer: Smoothing gel-cream to define your curls or waves. Rich gel texture moisturises & defines your curls. 95% natural ingredients smooth frizz & boost shine. Carbon negative design. Vegan & cruelty-free. What You Need To Know: Control your curls with the Aveda Be Curly Curl Enhancer; the gel cream helps you to position your curls or waves in your desired pattern. Enriched with wheat protein & aloe, the formula moves with your hair, expanding when it's wet & retracting as your curls dry into place to keep them defined & frizz-free. Why It's Escentual: The Aveda Be Curly Curl Enhancer is a one-stop product for keeping your natural curls in check. The gel texture intensifies your curls, smooths frizz & locks in shine without feeling heavy or greasy. Scented with an invigorating natural lime geranium floral fragrance, the Be Curly Curl Enhancer is the final step in your curly routine. You can twist your hair into coils using the styling cream, helping to add volume & define your curls to the max. The Best Way To Use It: Smooth the Curl Enhancer onto your damp hair, focusing on your ends. For an extra curled look, twist your hair into coils & secure it to your head using clips. A fine hair net will help reduce frizz even more as you blow dry your coiled locks before releasing them to be bouncy & curly. The Sustainable Side: The tube is made from 35% post-consumer recycled material, produced using 100% wind & solar power as part of Aveda's carbon-negative footprint. Values: Vegan & leaping-bunny certified. Sulphate-free, cruelty-free.
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' Lock the curls or waves of your dreams into place with the Aveda Be Curly Curl Enhancer while adding shine & softness to your newly defined wavy, curly or coiled look.'
- Hannah, Escentual Beauty Team. Why You'll Love The Aveda Be Curly Curl Enhancer: Smoothing gel-cream to define your curls or waves. Rich gel texture moisturises & defines your curls. 95% natural ingredients smooth frizz & boost shine. Carbon negative design. Vegan & cruelty-free. What You Need To Know: Control your curls with the Aveda Be Curly Curl Enhancer; the gel cream helps you to position your curls or waves in your desired pattern. Enriched with wheat protein & aloe, the formula moves with your hair, expanding when it's wet & retracting as your curls dry into place to keep them defined & frizz-free. Why It's Escentual: The Aveda Be Curly Curl Enhancer is a one-stop product for keeping your natural curls in check. The gel texture intensifies your curls, smooths frizz & locks in shine without feeling heavy or greasy. Scented with an invigorating natural lime geranium floral fragrance, the Be Curly Curl Enhancer is the final step in your curly routine. You can twist your hair into coils using the styling cream, helping to add volume & define your curls to the max. The Best Way To Use It: Smooth the Curl Enhancer onto your damp hair, focusing on your ends. For an extra curled look, twist your hair into coils & secure it to your head using clips. A fine hair net will help reduce frizz even more as you blow dry your coiled locks before releasing them to be bouncy & curly. The Sustainable Side: The tube is made from 35% post-consumer recycled material, produced using 100% wind & solar power as part of Aveda's carbon-negative footprint. Values: Vegan & leaping-bunny certified. Sulphate-free, cruelty-free.
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' Keep your freshly styled curls or waves in place whilst adding a layer of hydration with the Aveda Be Curly Curl Enhancing Hair Spray, a liquid spritz packed with healthy hair benefits.'
- Hannah, Escentual Beauty Team. Why You'll Love The Aveda Be Curly Curl Enhancing Hair Spray: Flexible hair spray designed for curly or wavy styles. Enriched with hydrating ingredients. Liquid texture to leave your hair soft & shiny. Can be used on damp & dry hair to finish your style. Carbon negative design. Vegan & cruelty-free. What You Need To Know: The flexible hold hair spray keeps your newly defined curls or waves in place with its lightweight, liquid texture. The natural formula also helps nourish your hair, thanks to its conditioning effect. Wheat protein & organic aloe work with your hair as it gets wet & dries, expanding & retracting to keep your curls defined & touchable. Why It's Escentual: A styling tool that also cares for your hair; the Aveda Be Curly Curl Enhancing Hair Spray has the same hydrating ingredients as the rest of the Be Curly range, locking your style into place but improving the health of your curls over time. The hair spray has a beautiful fresh lemon-lime scent, unlike many chemical sprays. The texture is also more of a liquid spray than a fine mist; this helps to keep your hair soft & bouncy, setting the style without a traditionally crispy hair spray feel. We also love that the liquid format can be applied on damp or dry hair, as the spray is nourishing & locks your style into place as it dries! The Best Way To Use It: Twist the nozzle to unlock the spray nozzle. Hold the hair spray 30cm from your hair, & spritz
- the spray can be used on damp or fully dry hair. The Sustainable Side: The tube is made from 35% post-consumer recycled material, produced using 100% wind & solar power as part of Aveda's carbon-negative footprint. Values: Vegan & leaping-bunny certified. Sulphate-free, cruelty-free.

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' Struggling with tangles & knots in your curly or wavy hair? The Aveda Be Curly Intensive Detangling Masque easily separates your coils to enhance your natural curl.'
- Hannah, Escentual Beauty Team. Why You'll Love The Aveda Be Curly Intensive Detangling Masque Ultra-hydrating hair mask for curly & wavy hair. Silky texture helps to detangle your hair & define your curls. 96% natural ingredients smooth frizz & increase shine. Scented with a natural lemon & lime fragrance. Vegan & cruelty-free. What You Need To Know: Part of the frizz-fighting Be Curly range, the Detangling Masque is an ultra-nourishing treatment that helps to define your curls & reduce frizz by up to 57%. The 96% natural formula contains organic babassu oil & shea butter to intensely hydrated hair & lock in moisture. The rich nourishing ingredients also help to define the appearance of your curls & waves while smoothing frizz & detangling your locks. Why It's Escentual: Curly & coiled hair textures are prone to becoming tangled, but not with the help of the Aveda Be Curly Intensive Detangling Masque! The creamy gel texture glides between any knots, helping to smooth your hair without tugging or disrupting your precious curls
- the formula is designed to enhance your natural curl or wave pattern. The Be Curly range helps to reduce frizz by up to 57%, with the Detangling Masque smoothing any pesky flyaways as you work to detangle your hair. The mask also helps to separate your curls, giving you more control over defining your own shape. The Best Way To Use It: Apply to wet cleansed hair. Leave the mask for 2-5 minutes & rinse thoroughly. The Sustainable Side: The tube is made from a minimum of 49% post-consumer recycled materials, produced using 100% wind & solar power as part of Aveda's carbon-negative footprint. Values: Vegan & leaping-bunny certified. Sulphate-free & cruelty-free.

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Gentle cleansing enhances curl, combats frizz & boosts shine on curly or wavy hair. Part of our 4-step curl perfecting system that dramatically reduces frizz & defines curl up to 57%* wheat protein & organic aloe blend expands when hair is wet & retracts when dry to enhance curl or wave a refreshing citrus aroma with certified organic lime, lemon, bergamot, orange & other pure plant & flower essences. * Use of the 4-step Be Curly System vs. untreated hair. ...

' The key to long-lasting curls & waves, the Aveda Be Curly Style-Prep locks in moisture & tames your frizz to keep your curly style smooth & hydrated.'
- Hannah, Escentual Beauty Team. Why You'll Love The Aveda Be Curly Style-Prep: Moisturising gel-cream that defines curls or waves. Packed with hydrating ingredients that control frizz. Designed to intensify your curly style after washing. Enriched with a natural lime fragrance. Vegan & cruelty-free. What You Need To Know: The Be Curly Style-Prep works to seal the cuticles of your hair strands, helping to maintain the health of your hair as baobab, babassu oil & macadamia nut moisturise & soften your hair after sealing the cuticle. As your hair is smoothed & hydrated, Aveda's wheat protein & organic aloe blend moves with your hair, expanding when wet & retracting when dry to intensify your curl pattern & reduce the appearance of frizz. Guar bean & plant-derived cellulose then keep your new curls tightly in place all day. Why It's Escentual: We love when hair products are not only good for your hair, but also extend the life of your hairstyle! The organic ingredients in the Be Curly Style-Prep are ultra-nourishing, providing curly hair with the hydration it needs to stay soft & shiny without compromising on the appearance of curls or waves. The Style-Prep has a thin gel-cream texture that glides seamlessly throughout your hair after washing. The Style-Prep won't leave your hair feeling crispy
- & it can even be used to freshen & hydrate your style between washes
- simply apply to sprayed damp hair! The Best Way To Use It: Twist the nozzle to unlock the pump. Apply a small amount to damp hair using your fingertips or a comb. To add hydration & redefine your curls between washes, spray your hair so it's slightly damp & then apply the Style-Prep before diffusing or air drying into your desired curly pattern. The Sustainable Side: The bottle is made using 100% post-consumer recycled materials, produced using only wind & solar power as part of Aveda's carbon-negative footprint. Values: Vegan. Sulphate-free, cruelty-free.


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' Brighter, blonder results every time without the dry hair after feeling that cheaper, violet hair care products leave behind.'
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Revive the look of salon-fresh blonde colour by neutralising brassy yellow tones for an illuminated, beautiful blonde result. Hair feels smoother, softer & less tangled. ...

' Aveda's violet Shampoo is one of the most pigmented on the market to help tone silver, blonde & grey hair. The best part? It doesn't leave your hair feeling dry as most cheap alternatives do!.'
- Chelsey, Escentual Beauty Team. Why You'll Love The Aveda Blonde violet Toning Shampoo: Keeps blonde hair looking fresh in between appointments. Ideal for blonde, grey or naturally silver hair. Gently cleanses hair & tones hair without stripping it. Sulfate & silicone-free violet shampoo. Vegan & cruelty-free. What You Need To Know: Aveda Blonde Revival Shampoo is a violet shampoo that helps to neutralise unwanted yellow or brassy tones in blonde hair. It contains 8x more toning pigments than the Aveda Blue Malva Shampoo, making it a more effective way to restore salon-fresh blonde colour. The shampoo is made from 97% natural origin ingredients, including a conditioning blend of naturally derived emollients, which helps to hydrate & condition hair, leaving it feeling soft & smooth. Why It's Escentual: This is for you if you want for a violet shampoo that tones & hydrates. It's also great for brunettes with balayage looking to keep their ends bright. The Best Way To Use It: Apply the shampoo to damp hair. Massage the shampoo into your scalp & hair. Leave the shampoo for one to three minutes, then rinse it thoroughly. Follow with the Blonde Revival Conditioner. Use this shampoo to maintain your blonde colour every time you wash your hair. Top Tip: First, shampoo with your regular shampoo & then follow with Blonde Revival Shampoo for your second shampoo for brighter, bouncier results. The Sustainable Side: Aveda is a Leaping Bunny-certified vegan hair care br&. The ingredients in the Blonde Revival Shampoo are sustainably sourced. The shampoo is packaged in recyclable materials. Values: Vegan & cruelty-free. Sulfate and silicone free.
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8X the toning pigments* for our coolest blonde yet.** Revive the look of salon-fresh blonde colour by helping to neutralise brassy yellow tones for an illuminated, beautiful blonde result. Low-lather shampoo developed to maximize toning benefits while cleansing hair. Sulfate cleanser-free formula, gently cleanses without stripping hair * From plants, non-petroleum minerals or water. ** When compared to Aveda Blue Malva. ...