ALL MOUNTAIN CHARGe R FOR CONTROL, Re SPONSe & COMFORTAs the most freeride specific binding in Now’s range, the Drive is the perfect choice for riders who are looking for a responsive & dynamic binding. Ideal for all-terrain riders & fast freeriders, its combination of game-changing performance & all-day riding comfort make this one of the much sought after high-end bindings on the market. Utilising the responsive Hanger 2.0 baseplate, powerful Calfback Highback & the freeride specific Flip-It Hybrid straps, this stunning freeride binding delivers unrivalled levels of control & response. So, if you’re after the ultimate in high speed, high-end performance, coupled with unmatched comfort, then the Drive needs to be your first port of call. Skate-Tech Flushcup Technology Highcup Compatibility Hanger 2.0 is Nylon with 30% Glass Fiber Hybrid Flipit Straps PA66-C buckle levers 3D toe straps e VA combo NOW tool-less adjuster straps Calfback Highback Post is Nylon with 30% Carbon Fiber*4x 4 Disc is Nylon with 50% Glass Fiber Bushings available in Medium (45 shore) & Hard (55 shore) Lifetime warranty program All-mountain/ Freeride NOW DRIVe Te CHNOLOGYSkate Tech: Traditional bindings diminish energy transfer by the flexing & bending of their baseplate, forcing you to crank your straps down harder, ride with more forward lean, or run taller & stiffer highbacks, this leads to more foot fatigue & pain. NOW bindings bypass the middle of the snowboard & direct your energy right onto the board’s edges. They do this by mounting the baseplate via their exclusive Kingpin design. This acts as a fulcrum, transferring power direct to both the toe side & heel side edges of the board. The increased efficiency means you ride with less effort & you don’t need to crank your straps so tight, so not only do you get increased performance, but you can also ride for longer. Hanger 2.0: The 30% Glass Hanger 2.0 offers a widened heel cup footprint when compared to the original Hanger 1.0. to improve boot-fitting compatibility. The drop-down medial wall adds lateral flexibility, while snow clearing channels prevent ice build-up underneath the highback legs. Flipit Strap Hybrid Strap: This HYBRID FLIPIT strap construction is a made up of a combination of our original Hyperfuse strap & FLIPIT straps. An additional layer of reinforcement is applied to the bottom of the e VA cover, which gives you support, durability & comfort. The HYBRID FLIPIT strap can also be used like our regular FLIPIT straps—simply switch out your ankle straps to the other foot & change your support setting. ...

ALL MOUNTAIN CHARGe R FOR CONTROL, Re SPONSe & COMFORTAs the most freeride specific binding in Now’s range, the Drive is the perfect choice for riders who are looking for a responsive & dynamic binding. Ideal for all-terrain riders & fast freeriders, its combination of game-changing performance & all-day riding comfort make this one of the much sought after high-end bindings on the market. Utilising the responsive Hanger 2.0 baseplate, powerful Calfback Highback & the freeride specific Flip-It Hybrid straps, this stunning freeride binding delivers unrivalled levels of control & response. So, if you’re after the ultimate in high speed, high-end performance, coupled with unmatched comfort, then the Drive needs to be your first port of call. Skate-Tech Flushcup Technology Highcup Compatibility Hanger 2.0 is Nylon with 30% Glass Fiber Hybrid Flipit Straps PA66-C buckle levers 3D toe straps e VA combo NOW tool-less adjuster straps Calfback Highback Post is Nylon with 30% Carbon Fiber*4x 4 Disc is Nylon with 50% Glass Fiber Bushings available in Medium (45 shore) & Hard (55 shore) Lifetime warranty program All-mountain/ Freeride NOW DRIVe Te CHNOLOGYSkate Tech: Traditional bindings diminish energy transfer by the flexing & bending of their baseplate, forcing you to crank your straps down harder, ride with more forward lean, or run taller & stiffer highbacks, this leads to more foot fatigue & pain. NOW bindings bypass the middle of the snowboard & direct your energy right onto the board’s edges. They do this by mounting the baseplate via their exclusive Kingpin design. This acts as a fulcrum, transferring power direct to both the toe side & heel side edges of the board. The increased efficiency means you ride with less effort & you don’t need to crank your straps so tight, so not only do you get increased performance, but you can also ride for longer. Hanger 2.0: The 30% Glass Hanger 2.0 offers a widened heel cup footprint when compared to the original Hanger 1.0. to improve boot-fitting compatibility. The drop-down medial wall adds lateral flexibility, while snow clearing channels prevent ice build-up underneath the highback legs. Flipit Strap Hybrid Strap: This HYBRID FLIPIT strap construction is a made up of a combination of our original Hyperfuse strap & FLIPIT straps. An additional layer of reinforcement is applied to the bottom of the e VA cover, which gives you support, durability & comfort. The HYBRID FLIPIT strap can also be used like our regular FLIPIT straps—simply switch out your ankle straps to the other foot & change your support setting. ...

Swap your standard NOW highbacks for the smaller Highcups & benefit from the freedom & manoeuvrability. ...

Swap your standard NOW highbacks for the smaller Highcups & benefit from the freedom & manoeuvrability. ...

Swap your standard NOW highbacks for the smaller Highcups & benefit from the freedom & manoeuvrability. ...

Binding Type: Freeride

The IPO is the single biggest evolution of the snowboard binding since the very beginning of the sport.

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The binding that started it all. The award winning IPO woke the world up to realising that the binding did a whole lot more than

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The binding that started it all. The award winning IPO woke the world up to realising that the binding did a whole lot more than

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The IPO totally revolutionised the whole snowboard binding market. Taking its inspiration from how skateboard trucks work, Now

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As the original binding in the Now range, the IPO is as revolutionary today as it was when it was first launched. This versatile, nimble & playful all mountain binding is still the benchmark when it comes to cost & performance. Delivering a level of response & control that you just wouldn't expect at this price point, the IPO should be on the shopping list of anyone looking for that perfect balance of all-day riding comfort, playful feel & all-terrain versatility. SIe VA STRAP LIGHTWe IGHT & DURABLe, A STRAP BUILT FOR COMFORT The word SIe VA means single injected e VA. The body of the strap is made entirely with one part e VA injection, eliminating any stitching & reducing gluing to less than 1% of the strap area. A nylon webbing that is strong, durable & flexible is inserted in the body of the strap at one end & sealed by a micro-injected logo. After turning heads with their Hyperfuse Strap, Now decided to push the boundary of strap manufacturing & overall design. The SIe VA strap is about durability comfort & reducing weight. FRee WING HIGHBACK

Features: higher medial side follows leg angles, pre-rotated 10° laterally, 15mm higher than the original flex hinge highback, lateral hook for added support, dampens chatter & eliminates calf-bite, flex rating 5. BUCKLe S 2.0 The Buckles 2.0 has been redesigned with stronger levers & uprated springs. These new buckles can take more abuse than ever & offers durability & peace of mind.

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