""LG Nano Cell Display applies nanoparticles that optimize each colour. This state-of-the-art technology enables to produce a full spectrum of colour that results in a lifelike image. Our latest Ultra HD innovation is built into the unique IPS 4K panel meaning your entertainment is viewable from any angle without distortion Think Q AI - No more clicking or scrolling to change settings, find your favorite TV show or check whats on tonight, simply say what you want & LGSUPER UHD AI TV will handle your comm&. Want to search & play the TV shows & video clips? No more typing, simply say what you want to watch, LGSUPER UHD AI TV will discover & play from Freeview Play, Netflix & Youtube. Set times with LGSuper UHD AI TV when to switch off your TV. It will even turn off when the programme ends as long as you ask. No longer typing or searching the video clips of what you want to watch, just say what you want to watch, LGSuper UHD AI TV will find it for you. Ready to play & win the game? Just ask LGSuper UHD AI TV to launch Game Console, it will switch to TV input. To support the advanced picture processing required for bright, sharp 4K images there are 4 cores of processing power available at the heart of this LGTV. A fast & powerful brain to make sure you have the best possible picture. Enjoy brighter whites & darker blacks thanks to local dimming technology which lifts the brightest scenes to brilliant new levels & the darkest shadows to life. The Ultimate HDR 4K Picture
- This advanced HDR technology can adapt to a variety of HDR formats & provides scene by scene image mastering, delivering pinpoint picture reproduction. Active HDR is better HDR. ""