""IPS 4K Nano Cell technology allows for consistent pixel placement one nanometre apart, now with Full Array Local Dimming for enhanced black levels
- this is real LED Innovation. Think Q AI - No more clicking or scrolling to change settings, find your favorite TV show or check whats on tonight, simply say what you want & LGSUPER UHD AI TV will handle your comm&. Want to search & play the TV shows & video clips? No more typing, simply say what you want to watch, LGSUPER UHD AI TV will discover & play from Freeview Play, Netflix & Youtube. Set times with LGSuper UHD AI TV when to switch off your TV. It will even turn off when the programme ends as long as you ask. No longer typing or searching the video clips of what you want to watch, just say what you want to watch, LGSuper UHD AI TV will find it for you. Ready to play & win the game? Just ask LGSuper UHD AI TV to launch Game Console, it will switch to TV input. Advanced nano-engineering allows for uniform colour volume & outstanding picture quality, even at off centre angles. Pixel placement is precise & consistent - just like the colours they produce. LGSUPER UHD TV shows accurate color even at off centre angles. It maintains precise colour & allows everyone to enjoy the magnificent picture no matter where they sit. Full array local dimming gives more light control to your TV providing a deeper contrast range & brighter whites. α7 Intelligent Processor, optimized for LGSUPER UHD TV. LGTV's exclusive processing allows for the premium image quality of LED TV bringing a clearer & brighter viewing experience. LGTV can recognise major High Dynamic Range formats such as HLG, HDR 10, Dolby Vision™and Technicolor. So you get the HDR experience, no matter what HDR entertainment you're enjoying. Dolby Atmos lifts your surround sound to new heights using an object based sound output to create impactful & immersive sound. Coupled with Dolby Vision this is the full cinema experience in your lounge. ""