Meet the mighty AI-powered 4K processor that transforms your entertainment. By combining 20 multi-layer neural networks, our most advanced 4K processor cleverly analyses images & tailors the restoration of every detail –pixel by pixel–to glorious 4K. From the nightly news to that classic movie, it’ll automatically adjust the brightness, amplify the contrast, enhance objects & upscale the resolution of whatever you're watching to stunning Ultra HD detail. This game-changing technology works with intense precision to control Samsung’s ultra-fine, super-sharp Quantum Mini LEDs. It works in tandem with the brilliant AI-powered processor to deliver epic contrast
- for our sharpest 4K viewing yet. With clear-cut lights & incredible blacks
- the picture is so intense, it’ll take your breath away. With an ultra slim profile, every inch of your TV has been thoughtfully designed to lift all distractions away. So no matter where you place your TV, you’ll experience pure cinematic viewing at its best. Uncompromising, best-in-class surround sound takes your audio experience to a whole new level of immersion. This TV is packed with eight multi-directional speakers &, for the first time, supports Dolby Atmos technology for the ultimate, cinematic surround sound experience. Helicopter flying across the skies or rain thumping down from above, it’s so realistic, you’ll feel every moment as if you’re actually there. See every moment from any angle, without the brightness of the sun or the lights in your room getting in the way. Our critically acclaimed anti-glare TV screen absorbs reflections, so go ahead, watch the midday match or lose yourself in a midnight movie
- without distractions. Whether you’re on the edge of your seat or stretched out on a corner sofa, you'll never miss any of the drama. Unrivalled 4K 144 Hz gaming TV refresh rates eliminate lag with ultra-smooth action
- all in exquisite ultra-high definition detail
- on the big screen. The TV & HDMI 2.1* work in perfect synergy with next-gen consoles to deliver ultra-low input lag & ultra-responsive gameplay. It cuts out the blur between fast-paced images, so you'll experience ultra-smooth, lightning quick, immersive, next level 4K gaming. From gloomy shadows to sun-scorched scenes – see the spectacular detail in every shot, exactly as you’re meant to. Thanks to leading HDR brightness, you'll see it in all true-to-life quality with rich colour & remarkable contrast. Like a symphony orchestra, your Samsung TV can collaborate in synergy with your soundbar to deliver amazing surround sound. A powerful system that has the ability to work in perfect harmony, by synchronising TV speakers & soundbar together to play sound simultaneously from both devices. Take your audiovisual experience to a whole new level of immersion
- all without any complicated set- up. Exclusive to Samsung. With the best-selling Samsung Smart TV at your fingertips, it’s never been easier to enjoy TV. Dive into a huge collection of 4K films, TV shows, & all your catch-up TV apps – including Netflix, Disney+, Apple TV, NOW TV & BT Sport apps**
- all in one place at the touch of a button. Discover our easy-to- use Smart Hub platform & spend less time searching & more time watching what you love, with tailored recommendations ** Subscriptions required. Some apps may not be available at launch. 3rd party content providers may remove apps from the Smart TV platform or stop updating them at any time. Get instant access to top news, dramas, entertainment & more with Samsung TV Plus. It’s free TV, with no subscription, no sign-up, no additional device, or credit card needed. Never miss another moment. With Multi View, you can play your mobile content alongside the TV program, all at once, on the same screen. Simply cast your phone to your TV with screen mirroring to split the big TV screen *. Handy if you want to keep an eye on the football score whilst watching a movie. * Mobile mirroring requires internet connection & compatible mobile device. Available Source: Tuner/HDMI, TV App, USB (Universal Serial Bus) Webcam/ Io T Cam, Android Mirroring/i OS Airplay/ You Tube Casting. Control all the devices in your connected smart home system through your Samsung Smart TV with Smart Things built-in. You can monitor home cameras, or see who’s at the door from the comfort of your sofa. It’ll make your life easier, more secure & more connected. Finally, smart living
- made simple.







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**** Quantum Matrix Technology - We bring you innovation at the very source. This game-changing technology works with intense precision to control Samsung’s ultra-fine, super-sharp Quantum Mini LEDs. It works in tandem with the brilliant AI-powered processor to deliver epic contrast
- for our sharpest 4K viewing yet. With clear-cut lights & incredible blacks
- the picture is so intense, it’ll take your breath away. **** Ultra Viewing Angle with Anti Reflection Screen - Finally – see every moment from any angle, without the brightness of the sun or the lights in your room getting in the way. Samsung’s critically acclaimed anti-glare TV screen absorbs reflections, so you can enjoy TV in incredible colour & contrast, day or night. So go ahead, watch the midday match or lose yourself in a midnight movie
- without distractions. Whether you’re on the edge of your seat or stretched out on a corner sofa, you'll never miss any of the drama. Quantum HDR 2000 powered by HDR10+ - From gloomy shadows to sun-scorched scenes – see the spectacular detail in every shot, exactly as you’re meant to. Thanks to leading HDR brightness, you'll see it in all true-to-life quality with rich colour & remarkable contrast. Plus, with HDR10+ every frame is optimised to perfection, so that every movie you watch looks just as the director intended. Samsung Neo Quantum Processor 4K - Imagine watching a smart TV where the picture & sound is constantly updated to be the best it can be. Using Deep Learning algorithms, Samsung Neo QLED 4K is able to adjust the picture in real- time, scene by scene. From the nightly news to that classic movie, this processor automatically adjusts the brightness, enhances the contrast & upscales the resolution of everything you’re watching to 4K. Plus, AI sound perfectly adapts to what’s on screen & overcomes the background noise in your room. Object Tracking Sound PLUS - Experience truly immersive 3D audio that travels around the screen, matching the action. With 8 dedicated speakers built into the four sides of the TV, you'll track every terrifying gasp or hear the roar from the crowd travelling across the pitch. Whatever you're watching, Object Tracking Sound+ brings you cinematic surround sound that places you right in the heart of the action, for a totally immersive experience. Samsung TV Plus - Instant access to loads of extra free TV channels straight out of the box. TV Plus is Samsung’s own live TV service which has a wide variety of channels ranging from movies, entertainment, sports, news & children’s channels. The TV Plus app is available on all Samsung TVs. No need for sign-ups, subscriptions or credit cards – it’s 100% free. Tap View - Whatever you’re watching on your phone, it’s never been easier to cast it to the big screen with screen mirroring. Want to share a cool video with everyone? Just tap your phone on the TV to mirror the screen so that everyone can see it in full glory. That's all it takes.* * Internet connection & compatible Galaxy smartphone required.


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Quantum Matrix Technology
- We bring you innovation at the very source. This game-changing technology works with intense precision
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Meet the mighty AI-powered 4K processor that transforms your entertainment. By combining 20 multi-layer neural networks, our most advanced 4K processor cleverly analyses images & tailors the restoration of every detail –pixel by pixel–to glorious 4K. From the nightly news to that classic movie, it’ll automatically adjust the brightness, amplify the contrast, enhance objects & upscale the resolution of whatever you're watching to stunning Ultra HD detail. This game-changing technology works with intense precision to control Samsung’s ultra-fine, super-sharp Quantum Mini LEDs. It works in tandem with the brilliant AI-powered processor to deliver epic contrast
- for our sharpest 4K viewing yet. With clear-cut lights & incredible blacks
- the picture is so intense, it’ll take your breath away. With an ultra slim profile, every inch of your TV has been thoughtfully designed to lift all distractions away. So no matter where you place your TV, you’ll experience pure cinematic viewing at its best. Uncompromising, best-in-class surround sound takes your audio experience to a whole new level of immersion. This TV is packed with eight multi-directional speakers &, for the first time, supports Dolby Atmos technology for the ultimate, cinematic surround sound experience. Helicopter flying across the skies or rain thumping down from above, it’s so realistic, you’ll feel every moment as if you’re actually there. See every moment from any angle, without the brightness of the sun or the lights in your room getting in the way. Our critically acclaimed anti-glare TV screen absorbs reflections, so go ahead, watch the midday match or lose yourself in a midnight movie
- without distractions. Whether you’re on the edge of your seat or stretched out on a corner sofa, you'll never miss any of the drama. Unrivalled 4K 144 Hz gaming TV refresh rates eliminate lag with ultra-smooth action
- all in exquisite ultra-high definition detail
- on the big screen. The TV & HDMI 2.1* work in perfect synergy with next-gen consoles to deliver ultra-low input lag & ultra-responsive gameplay. It cuts out the blur between fast-paced images, so you'll experience ultra-smooth, lightning quick, immersive, next level 4K gaming. From gloomy shadows to sun-scorched scenes – see the spectacular detail in every shot, exactly as you’re meant to. Thanks to leading HDR brightness, you'll see it in all true-to-life quality with rich colour & remarkable contrast. Like a symphony orchestra, your Samsung TV can collaborate in synergy with your soundbar to deliver amazing surround sound. A powerful system that has the ability to work in perfect harmony, by synchronising TV speakers & soundbar together to play sound simultaneously from both devices. Take your audiovisual experience to a whole new level of immersion
- all without any complicated set- up. Exclusive to Samsung. With the best-selling Samsung Smart TV at your fingertips, it’s never been easier to enjoy TV. Dive into a huge collection of 4K films, TV shows, & all your catch-up TV apps – including Netflix, Disney+, Apple TV, NOW TV & BT Sport apps**
- all in one place at the touch of a button. Discover our easy-to- use Smart Hub platform & spend less time searching & more time watching what you love, with tailored recommendations ** Subscriptions required. Some apps may not be available at launch. 3rd party content providers may remove apps from the Smart TV platform or stop updating them at any time. Get instant access to top news, dramas, entertainment & more with Samsung TV Plus. It’s free TV, with no subscription, no sign-up, no additional device, or credit card needed. Never miss another moment. With Multi View, you can play your mobile content alongside the TV program, all at once, on the same screen. Simply cast your phone to your TV with screen mirroring to split the big TV screen *. Handy if you want to keep an eye on the football score whilst watching a movie. * Mobile mirroring requires internet connection & compatible mobile device. Available Source: Tuner/HDMI, TV App, USB (Universal Serial Bus) Webcam/ Io T Cam, Android Mirroring/i OS Airplay/ You Tube Casting. Control all the devices in your connected smart home system through your Samsung Smart TV with Smart Things built-in. You can monitor home cameras, or see who’s at the door from the comfort of your sofa. It’ll make your life easier, more secure & more connected. Finally, smart living
- made simple.







...

Samsung’s unique OLED Technology, powered by Quantum Dot. Our advanced 4K OLED Processor takes ordinary picture & makes it extraordinary. Thanks to self- illuminating pixels, you can enjoy a naturally bright & colourful picture every time. The S95B works in tandem with the mighty AI-powered processor to deliver superb contrast & our sharp 4K picture. The finished result is a cinematic picture detail that’ll take your breath away. Our most powerful AI-Powered processor makes ordinary picture & sound extraordinary. By combining 20 multi-layer neural networks it cleverly analyses images & restores every detail, pixel by pixel. It automatically adjusts the brightness, amplifies the contrast, enhances objects & upscales the resolution of whatever you're watching. So you can watch movies, sport & TV shows in 4K – even if they’ve not been filmed that way. Perfect the minimalist look with a super slim & ultra-stylish TV. From the middle of the sofa to the armchair in the corner, your OLED TV has been delicately crafted to look beautiful from any angle. Dolby Atmos
- Get the front row experience that feels like concert hall acoustics. The S95B provides the ultimate cinematic experience with multi- channel TV speakers, so you can feel part of the action with sound directed from every angle. Plus wirelessly add a Samsung Soundbar to the S95B TV to further enhance sound quality using Wi-Fi, with no need to trailing cables.
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The Frame is a TV with an elegant & modern frame that seamlessly blends into your decor. It not only enhances your space as a TV, it becomes a part of your personal gallery as a work of art. The Frame offers a choice of customisable bezels in a variety of colors. Pick the ideal frame for your space, taste, or artwork — magnets make it simple to attach & detach for a different style. Samsung's Quantum Dot technology delivers a full 100% colour volume, while Dual LED technology increases contrast based on backlight temperature for optimal colour tone. Put them together & you see incredibly realistic color that preserves rich detail & texture — even at wide angles. Installing The Frame is simple & quick, & you can just tilt it sideways, back, or forward for the ideal view. Gorgeous from all sides, it fits perfectly in your space. Keep the space around The Frame beautifully clean. One Invisible Connection hides cables so you can connect all your devices via the One Connect Box without any messy or tangled wires. Start your free trial on The Frame & discover the amazing content available on the Art Store. When you become a full member you get unlimited access to art collections & photography, spanning the classics to the contemporary. The Frame learns what you like & automatically recommends artworks you’d love to see on your wall. It’ll also keep you up to date with new & popular artworks. Create your own personalised gallery using favorite art pieces in your living room. Select & mark the pieces you like as favourites & see them all in one place. Transform your photos into masterpieces. You can choose from six filters that give your photos unique new flair so they look even better on your wall. When you’re nearby, the Motion Sensor detects your presence & turns the TV display into artwork, so you can enjoy your favourite art while you’re there. When you leave, it turns off to save energy. Ambient Mode lets you change what you see on-screen. Set it up so the time, weather, & news headlines are waiting for you every time you look over, or have The Frame match the surrounding wall’s color & pattern to virtually blend in. It's all up to you. Mirroring movies or music from your smartphone to The Frame is as simple as a tap. When you tap The Frame with your smartphone, The Frame senses the tap & mirrors automatically. So it's quick & easy to switch to The Frame & continue enjoying your favourite content. Split the The Frame's screen & see what’s on TV & your mobile device at the same time without having to look away. Simply connect your mobile to your TV & customise video size & audio settings to your liking so you can enjoy both on the same screen. On The Frame, you can watch it your way. The Frame makes your digital life a breeze. One Remote Control & the Smart Things App let you effortlessly access & control your connected devices. You can also use Smart Hub to easily search for content, browse the web & explore awesome apps. ...

Quantum HDR powered by HDR10+ - Want to see exactly what’s lurking in the shadows of that terrifying scene, or witness the true beauty within that sun- soaked beach? Finally, experience incredible picture detail with vibrant colour & brightness. Thanks to HDR10+, you’ll enjoy incredible picture detail in every movie
- just as the director intended. 100% Colour Volume with Quantum Dot* - Make everything you watch truly spectacular. Samsung QLED TVs are certified to provide 100% colour volume*. Quantum Dot display technology, unlike others, is able to transform light into breath-taking colour that will look incredible for years to come. Guaranteed on your screen for an entire decade**. With over a billion cinematic colours, everything you watch is brought to life like never before. * Measured to DCI-P3 standard, certified by VDE. ** Participants must register for the 10 year screen burn warranty within 90 days of purchase, T& Cs apply. Dual LED - Samsung's innovative Dual LED TV technology balances warm & cool tones on the TV. So whether you’re watching a documentary set in the Sahara or a movie scene in the depths of the ocean, you’ll always get more truthful colour & bolder contrast. Experience minimalistic style with a stunningly thin TV design that blends beautifully with your home. With a stunning clean back & no messy cables, it’s been crafted to look perfect from any angle. Object Tracking Sound LITE - Ramp up your audio experience with virtual 3D surround sound. Object Tracking Sound LITE uses AI & your TV's bottom speakers to simulate overhead sounds. The result? Cinematic, 3D audio that follows the action
- all without the need for extra speakers. Tap View
- Want to share a cool video with everyone? Just tap your phone on the TV to mirror the screen so that everyone can see it in full glory. That's all it takes.* Whatever you’re watching on your phone, it’s never been easier to cast it to the big TV screen. * Compatible Samsung Galaxy smartphone required.


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Relax with a TV that adapts to give you the very best 4K picture, targeted sound & personalised TV recommendations. Experience a smarter way to watch & enjoy TV. Save time searching with intuitive voice assistance & control your compatible smart devices & home appliances from the comfort of your sofa. Genuine cinematic colour made from over a billion colours & shades. Samsung's QLED is certified to deliver 100% colour volume. QLED technology, unlike others, is able to transform light into breath-taking colour without degradation over time. Game Enhancer - Stay one step ahead of the competition with picture & sound that adapts as fast as you game. Never miss an overtaking move in your favourite racing game thanks to incredibly low lag rates. Lose yourself in a fantasy world with optimal picture quality. & never worry about any of this with the AI 4K Processor doing all the thinking for you. Ambient Mode: Turn your TV screen into a decorative feature, displaying useful information, your own photos or by blending it into your surroundings. Just take a picture, upload it to your TV & blend it into your decor making the big blank screen a thing of the past. Interact & control your TV with your voice - Bixby is an intelligent assistant that can help you manage your TV & home. The Google Assistant - QLED works with the Google Assistant to make your life easier. Change channels, adjust the volume, control playback & more with just your voice Intelligent Home: Connect & control your compatible smart devices & home appliances from your sofa. Works with Bixby, Alexa, Google Assistant & connect through Smart Things*. * Compatible phone & app required. Exact functionality may change at any time & be withdrawn from the product without notice. Enjoy simple, sleek & intuitive control of everything from one remote. It comes in a premium metallic finish & means that you can access all your content & connected devices in one place. You’re only ever 3 clicks from your favourite shows.* * Some apps may not be available at launch. App providers can be withdrawn from the product at any time & without notice ...

**** Quantum HDR powered by HDR10+
- Discover what’s lurking in the shadows of a horror movie or witness the true beauty
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Quantum Processor 4K - Discover just how smart an AI TV can be. From the nightly news to that classic movie, this processor automatically adjusts the brightness & upscales the resolution of everything you’re watching to 4K
- no matter the original source. Plus, AI sound perfectly adapts to what’s on screen & overcomes the background noise in your room. Quantum HDR powered by HDR10+ - Want to see exactly what’s lurking in the shadows of that terrifying scene, or witness the true beauty within that sun- soaked beach? Finally, experience incredible picture detail with vibrant colour & brightness. Thanks to HDR10+, you’ll enjoy incredible picture detail in every movie
- just as the director intended. Motion Xcelerator Turbo Plus - Get ready to perform at your peak. From those high-octane car races to that thrilling dungeon chase, bring the best out of next-gen graphics on Samsung QLED. QLED & HDMI 2.1 work in perfect synergy with next-gen consoles to deliver ultra-high 120 Hz TV refresh rates & ultra- low input lag. It cuts out the blur between fast-paced images, so you'll experience ultra-smooth, lightning quick, immersive 4K gaming on a TV like never before
- without tearing or stuttering. See epic moments in game-changing detail. AI Sound (Space Fit Sound, AVA, Adaptive Sound) - Thanks to AI sound you can listen to everything on your QLED TV like never before. It analyses the acoustics in your room & automatically adapts to any background noise, so you’ll never miss what your favourite characters are saying – even over the hum of the vacuum. Your TV also adjusts the audio depending on what you’re watching. So you’ll really feel as if you’re in the stadium, or hear the action from that movie closing in from all directions. But that's not all
- no matter where it's placed in your home, QLED outputs sound that's tailored to your space. Tap View
- Want to share a cool video with everyone? Just tap your phone on the TV to mirror the screen so that everyone can see it in full glory. That's all it takes.* Whatever you’re watching on your phone, it’s never been easier to cast it to the big TV screen. * Compatible Samsung Galaxy smartphone required. Dual LED - Samsung's innovative Dual LED TV technology balances warm & cool tones on the TV. So whether you’re watching a documentary set in the Sahara or a movie scene in the depths of the ocean, you’ll always get more truthful colour & bolder contrast.




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