Giro Lure 2014 Womens Ski & Snowboard Helmet Matte Magenta

The Lure is armed with a feather-light fit and crucial all-mountain details—but plush ear pads and a discerning color palette give the Lure a leg up on other women’s helmets. Features SUPER FIT™ ENGINEERING FOR SNOW Super Fit Engineering is the foundation of our product design process. Every new Giro product is designed with reference to our database of anatomic measurements and rider input. We then test the design repeatedly in the lab and in the hands of riders so we can gather feed back and make refinements to create a final product that fits and performs at the highest level. SUPER COOL™ VENTS Super Cool vents pull cool, fresh air into the helmet while pushing heat and stale air out. By maximizing efficiency and optimizing vent shapes, the collective cooling power of Super
Cool vents helps to regulate your core temperature and keep you feeling fresh all day.   THERMOSTAT™ CONTROL Thermostat ventilation control allows you to custom tune airflow instantly with a simple, low profile control button on the outside of the helmet. No other system is faster or easier to adjust, and nothing is more effective at keeping you comfortable.   STACK VENT™ Our Stack Vent was developed based on research showing the majority of the warm air that can cause fogging exhausts from the center top vent of the goggle. Aligning the Stack Vent in the helmet with the center vent of your goggles helps to keep them clear and fog free while maintaining total helmet and goggle integration.   IN-MOLD Our in-mold construction process fuses the helmet’s outer shell with its
impact-absorbing EPS liner during the molding process, making the liner literally a part of the helmet. This fusion process reinforces areas around vents and ribs, creating a one-piece ‘exoskeleton’ that allows the helmet to be lighter, more durable, and better ventilated than traditional designs.   ROC LOC® 5 After more than two-years of development, Giro introduces Roc Loc 5. This groundbreaking fit system provides an entirely unique user experience with an unmatched level of comfort, stability, adjustability and weight savings. With Roc Loc 5, you can easily dial-in both fit tension and adjust vertical position with a single hand. Just twist the dial for a tighter feel on rough terrain, then back it off a notch and relax across the flats or a warm climb. Even with these
remarkable features, Roc Loc 5 is still nearly 40-percent lighter than its popular predecessor, Roc Loc 4. Micro Dial: The heart of Roc Loc 5 is this ratcheting, micro-adjusting dial. A simple, two-finger twist of the Micro Dial opens or closes the retention system and each click is audible. Three-Position Bracket: It’s never been easier to change vertical positions and fine-tune fit. We incorporated a three-position bracket that features 15-millimeters of up/down movement. Like the Micro Dial, this system can be adjusted without removing the helmet. Carefully-crafted ergonomic arms are shaped to be as comfortable as possible, yet work flawlessly with Giro eyewear (what we call Super Fit engineering). Dual Pods: These two panels are designed to firmly grasp the back of your head
while comfortably cradling the occipital lobe. Strap Baskets: With Roc Loc 5, your helmet straps are always right where you need them. Not to mention this strap basket brings a new level of comfort. WOMENS Although there is no difference between male and female head shapes other than a smaller average size, we offer wo