Beyonce, works in cooperation with the company Coty, she presented her new fragrance. Pulse in September 2011. Pulse is a citrusy, floral & gourmand fragrance, devoted to the favourite flower of the singer
- orchid. This energetic arrangement portrays the excitement that she feels on stage. The fragrance opens with sparkling top notes of pear blossom, frozen bergamot & accord of Blue Curacao liqueur. The heart features. Bluebird orchid, for the first time used in a fragrance. There are also notes of delicate peony & intensive midnight blooming jasmine. The base is warm, sensual & desirable, made with Madagascar vanilla, musk & precious woods. The modern faceted bottle is designed to look like its upside down, while its blue colours evokes the fragrance inside. The nose behind this fragrance is Bruno Jovanovic. Beyonce perfumes were made in partnership with perfumers Claude Dir, Olivier Gillotin, Honorine Blanc & Bruno Jovanovic.