Discover LG3D TVs & bring your entertainment experience to a whole new dimension. With 2D to 3D conversion, you can turn anything, from your blockbuster movies to regular TV shows, into a 3D experience, with results that are out of this world. Welcome to the Next Generation 3D TV from LG. The LW540U CINEMA 3D TV series provides the ultimate in home entertainment to share with your family & friends by bringing the CINEMA 3D experience home. Complete with 7 pairs of 3D glasses the LW540U offers great picture quality whether its in 2D or 3D with MCI 400 Hz technology. This LED TV will also save you money off your electricity bills with up to 40% power consumption saving vs. an LCD TV