Lacoste was founded in 1933 by Frenchman Rene Lacoste, a keen tennis player, & is thought to be the first brand to ever that a brand name appeared on the outside of an article of clothing. Lacoste is famously known by its green crocodile logo, the Lacoste brand now incorporates a range of fragrances & aftershaves. Lacoste Challenge Re/ Fresh is an invigorating scent is all about freshness, with a time release technology that works to reactivate the effects of the fragrance over time. The blend of birch leaf, cardamom notes with an herbal heart of oregano & rosemary with an incense, patchouli & tolu balm.