Overview his 50& Prime; Smart 4K UHD HDR TV combines terrestrial channels with online streaming content via a superfast user interface unlike any other Smart TV on the market. In less than 10 seconds you can intuitively move from offline to online viewing. Programmes on Netflix, Sky Go, Amazon Prime & Now TV are easily accessed using the mouse function on the 9-axis gyroscope remote control. This represents the future of Smart technology & is available now in this beautifully designed, British made 50& Prime; 4K UHD HDR TV. Download all of your favourite apps directly to the TV. Enjoy BBC i Player, ITV Hub, Kodi, 4 On Dem&, Netflix, Sky Go, games & social media to name but a few. Simply connect to your router using the built in Wi-Fi & experience a new world of TV entertainment. This 4K Ultra HD TV features ‘HDR’ also known as High Dynamic Range. It represents a big step forward for 4K TVs & 4K content. HDR heightens the picture’s dynamic range contrast between the brightest whites & the darkest blacks. This creates the ultimate cinematic experience on your TV. The TV also features two USB ports so you can record live TV, watch saved media & add a keyboard with ease. Four HDMI inputs means minimum cable swapping when using external devices such as games consoles or Sky boxes. A Micro SD card slot means you can store substantial data for quick call up & smooth operation of all your preferred apps, TV, Films & Games.