A NEW ERA OF APPLE TECHNOLOGY With the new Apple iPhone 12, 5G is ready. The A14 Bionic chip leads the industry & rockets past every other smartphone chip. The iPhone 12 is built with an all-new camera system which takes low-light photography to new heights. The Ceramic Shield delivers four times better drop performance, so youll always keep your iPhone protected. With a stunning 6.1" Super Retina XDR display, along with a wealth of innovative camera features, allow your creativity to flourish at your fingertips. TOUGHER THAN ANY SMARTPHONE GLASS Enter Ceramic Shield. It’s made by introducing nano&8209;ceramic crystals which are actually harder than most metals
- into glass. Sounds simple, but it’s incredibly difficult because ceramic isn’t transparent. By controlling the type of crystals & degree of crystallinity, Apple developed an exclusive formula that maximises the toughness of the ceramic while remaining optically clear. This was the breakthrough that made Ceramic Shield ideally suited for the display. It’s a first in any smart­phone, & it’s tougher than any smart­phone glass. Industry&8209;leading water resistance Tougher than ever, the H2OK water resistance means your iPhone can last longer under water. DEFINE YOUR STYLE Decide on aesthetics that suit your style with Black, White, Red, Blue, & Green colour options. SUPERFAST REVOLUTIONARY WIRELESS 5G on iPhone is superfast. So you can download films on the fly. Stream higher-quality video. Or Face Time in HD over cellular. With lots less lag. & you can do it in more places, because iPhone 12 has the broadest 5G coverage worldwide. A14 Bionic is the fastest chip in a smart­phone The A14 Bionic pushes what’s possible. Like crunching trillions of operations on the Neural Engine. Or shooting in Dolby Vision — even pro movie cameras can’t do that. It’s super-efficient for great battery life. & it’s ahead of its time, prepared to power pretty much anything that comes next. Best iPhone display ever Vastly more contrast. Incredible colour accuracy. A huge jump in pixel density. OLED delivers brighter brights, darker blacks, & higher resolution for everything you look at. This is the best iPhone display ever made, & it goes all the way to the edge.
...

A NEW ERA OF APPLE TECHNOLOGY With the new Apple iPhone 12, 5G is ready. The A14 Bionic chip leads the industry & rockets past every other smartphone chip. The iPhone 12 is built with an all-new camera system which takes low-light photography to new heights. The Ceramic Shield delivers four times better drop performance, so youll always keep your iPhone protected. With a stunning 6.1" Super Retina XDR display, along with a wealth of innovative camera features, allow your creativity to flourish at your fingertips. TOUGHER THAN ANY SMARTPHONE GLASS Enter Ceramic Shield. It’s made by introducing nano&8209;ceramic crystals which are actually harder than most metals
- into glass. Sounds simple, but it’s incredibly difficult because ceramic isn’t transparent. By controlling the type of crystals & degree of crystallinity, Apple developed an exclusive formula that maximises the toughness of the ceramic while remaining optically clear. This was the breakthrough that made Ceramic Shield ideally suited for the display. It’s a first in any smart­phone, & it’s tougher than any smart­phone glass. Industry&8209;leading water resistance Tougher than ever, the H2OK water resistance means your iPhone can last longer under water. DEFINE YOUR STYLE Decide on aesthetics that suit your style with Black, White, Red, Blue, & Green colour options. SUPERFAST REVOLUTIONARY WIRELESS 5G on iPhone is superfast. So you can download films on the fly. Stream higher-quality video. Or Face Time in HD over cellular. With lots less lag. & you can do it in more places, because iPhone 12 has the broadest 5G coverage worldwide. A14 Bionic is the fastest chip in a smart­phone The A14 Bionic pushes what’s possible. Like crunching trillions of operations on the Neural Engine. Or shooting in Dolby Vision — even pro movie cameras can’t do that. It’s super-efficient for great battery life. & it’s ahead of its time, prepared to power pretty much anything that comes next. Best iPhone display ever Vastly more contrast. Incredible colour accuracy. A huge jump in pixel density. OLED delivers brighter brights, darker blacks, & higher resolution for everything you look at. This is the best iPhone display ever made, & it goes all the way to the edge.
...

A NEW ERA OF APPLE TECHNOLOGY With the new Apple iPhone 12, 5G is ready. The A14 Bionic chip leads the industry & rockets past every other smartphone chip. The iPhone 12 is built with an all-new camera system which takes low-light photography to new heights. The Ceramic Shield delivers four times better drop performance, so youll always keep your iPhone protected. With a stunning 6.1" Super Retina XDR display, along with a wealth of innovative camera features, allow your creativity to flourish at your fingertips. TOUGHER THAN ANY SMARTPHONE GLASS Enter Ceramic Shield. Its made by introducing nano&8209;ceramic crystals which are actually harder than most metals
- into glass. Sounds simple, but its incredibly difficult because ceramic isnt transparent. By controlling the type of crystals & degree of crystallinity, Apple developed an exclusive formula that maximises the toughness of the ceramic while remaining optically clear. This was the breakthrough that made Ceramic Shield ideally suited for the display. Its a first in any smart­phone, & its tougher than any smart­phone glass. Industry&8209;leading water resistance Tougher than ever, the H2OK water resistance means your iPhone can last longer under water. DEFINE YOUR STYLE Decide on aesthetics that suit your style with Black, White, Red, Blue, & Green colour options. SUPERFAST REVOLUTIONARY WIRELESS 5G on iPhone is superfast. So you can download films on the fly. Stream higher-quality video. Or Face Time in HD over cellular. With lots less lag. & you can do it in more places, because iPhone 12 has the broadest 5G coverage worldwide. A14 Bionic is the fastest chip in a smart­phone The A14 Bionic pushes whats possible. Like crunching trillions of operations on the Neural Engine. Or shooting in Dolby Vision
- even pro movie cameras cant do that. Its super-efficient for great battery life. & its ahead of its time, prepared to power pretty much anything that comes next. Best iPhone display ever Vastly more contrast. Incredible colour accuracy. A huge jump in pixel density. OLED delivers brighter brights, darker blacks, & higher resolution for everything you look at. This is the best iPhone display ever made, & it goes all the way to the edge.

...

A NEW ERA OF APPLE TECHNOLOGY With the new Apple iPhone 12, 5G is ready. The A14 Bionic chip leads the industry & rockets past every other smartphone chip. The iPhone 12 is built with an all-new camera system which takes low-light photography to new heights. The Ceramic Shield delivers four times better drop performance, so youll always keep your iPhone protected. With a stunning 6.1" Super Retina XDR display, along with a wealth of innovative camera features, allow your creativity to flourish at your fingertips. TOUGHER THAN ANY SMARTPHONE GLASS Enter Ceramic Shield. It’s made by introducing nano&8209;ceramic crystals which are actually harder than most metals
- into glass. Sounds simple, but it’s incredibly difficult because ceramic isn’t transparent. By controlling the type of crystals & degree of crystallinity, Apple developed an exclusive formula that maximises the toughness of the ceramic while remaining optically clear. This was the breakthrough that made Ceramic Shield ideally suited for the display. It’s a first in any smart­phone, & it’s tougher than any smart­phone glass. Industry&8209;leading water resistance Tougher than ever, the H2OK water resistance means your iPhone can last longer under water. DEFINE YOUR STYLE Decide on aesthetics that suit your style with Black, White, Red, Blue, & Green colour options. SUPERFAST REVOLUTIONARY WIRELESS 5G on iPhone is superfast. So you can download films on the fly. Stream higher-quality video. Or Face Time in HD over cellular. With lots less lag. & you can do it in more places, because iPhone 12 has the broadest 5G coverage worldwide. A14 Bionic is the fastest chip in a smart­phone The A14 Bionic pushes what’s possible. Like crunching trillions of operations on the Neural Engine. Or shooting in Dolby Vision — even pro movie cameras can’t do that. It’s super-efficient for great battery life. & it’s ahead of its time, prepared to power pretty much anything that comes next. Best iPhone display ever Vastly more contrast. Incredible colour accuracy. A huge jump in pixel density. OLED delivers brighter brights, darker blacks, & higher resolution for everything you look at. This is the best iPhone display ever made, & it goes all the way to the edge.
...

A NEW ERA OF APPLE TECHNOLOGY With the new Apple iPhone 12, 5G is ready. The A14 Bionic chip leads the industry & rockets past every other smartphone chip. The iPhone 12 is built with an all-new camera system which takes low-light photography to new heights. The Ceramic Shield delivers four times better drop performance, so youll always keep your iPhone protected. With a stunning 6.1" Super Retina XDR display, along with a wealth of innovative camera features, allow your creativity to flourish at your fingertips. TOUGHER THAN ANY SMARTPHONE GLASS Enter Ceramic Shield. It’s made by introducing nano&8209;ceramic crystals which are actually harder than most metals
- into glass. Sounds simple, but it’s incredibly difficult because ceramic isn’t transparent. By controlling the type of crystals & degree of crystallinity, Apple developed an exclusive formula that maximises the toughness of the ceramic while remaining optically clear. This was the breakthrough that made Ceramic Shield ideally suited for the display. It’s a first in any smart­phone, & it’s tougher than any smart­phone glass. SUPERFAST REVOLUTIONARY WIRELESS 5G on iPhone is superfast. So you can download films on the fly. Stream higher-quality video. Or Face Time in HD over cellular. With lots less lag. & you can do it in more places, because iPhone 12 has the broadest 5G coverage worldwide. A14 Bionic is the fastest chip in a smart­phone The A14 Bionic pushes what’s possible. Like crunching trillions of operations on the Neural Engine. Or shooting in Dolby Vision — even pro movie cameras can’t do that. It’s super-efficient for great battery life. & it’s ahead of its time, prepared to power pretty much anything that comes next. enhanced NIGHT MODE CAMERAS Both the Wide & Ultra Wide cameras now have Night mode — & it’s better than ever at capturing incredible low-light shots. The new Wide camera brings in 27 per cent more light. So whether you take photos by daylight or by moonlight, you’ll get a level of detail & colour that wasn’t possible before.
...

Detailed 6.1 inch OLED display with ceramic shield glass. Dual rear cameras with ultrawide. Aerospace-grade aluminium edges. 12MP front-facing True Depth camera
- take pro selfies. Night mode across all cameras lets you take detailed low-light photos. IP68 water resistant. 5G speed so you can download & stream on the fly. Blast Past Fast 5G speed. A14 Bionic, the fastest chip in a smart­phone. An edge-to-edge OLED display. Ceramic Shield with four times better drop performance. & Night mode on every camera. iPhone 12 has it all. 5G Speed 5G on iPhone is superfast. So you can download films on the fly. Stream higher-quality video. Or Face Time in HD over cellular. With lots less lag. & you can do it in more places, because iPhone 12 has the broadest 5G coverage worldwide. 11 Trillion Operations per Second A14 Bionic is the fastest chip in a smart­phone. & it pushes what’s possible. Like crunching trillions of operations on the Neural Engine. Or shooting in Dolby Vision — even pro movie cameras can’t do that. It’s super-efficient for great battery life. & it’s ahead of its time, prepared to power pretty much anything that comes next. Super Retina XDR Display Behold OLED Vastly more contrast. Incredible colour accuracy. A huge jump in pixel density. Wow. Just wow. OLED delivers brighter brights, darker blacks, & higher resolution for everything you look at. This is the best iPhone display we’ve ever made, & it goes all the way to the edge. Dual-Camera System Weclome to the Dark Side Both the Wide & Ultra Wide cameras now have Night mode — & it’s better than ever at capturing incredible low-light shots. The new Wide camera brings in 27 per cent more light. So whether you take photos by daylight or by moonlight, you’ll get a level of detail & colour that wasn’t possible before. Evenings Have Entered the Picture Night mode senses when light is low & kicks in automatically, maintaining clarity while capturing beautiful vibrant colour. All you have to do is start snapping. Photos that were once hard to capture — like a dramatic moonlit scene — now come out sharper than ever. Deep Fusion, in mid to low light, analyses multiple exposures to maximise detail. Check out the texture in the wood, fabric & crystal. & the Ultra Wide gets you a heroic perspective. Automatic Magic Smart HDR 3 balances the elements in a shot, bringing out detail in the subject & trees while retaining the rich colour of the sky — even at high noon. Beyond faces, Smart HDR 3 uses machine learning to recognise scenes, then adjusts sharpness, colour & white balance where needed. Even in bright light, Smart HDR 3 is amazing at capturing texture, skin tone, colour saturation & individual details that make photos feel true to life. Face It Nothing Beats Portrait Mode Portrait mode is even better at artfully blurring the background to put all the focus on your subject. Lovely, isn’t it? Take great photos even further by choosing from six creative lighting effects, like High-Key Light Mono, Natural Light & Studio Light. Video Low Lights, Camera, Action How do you improve on the highest-quality video in a smart­phone? Make it even better in low light — a full 27 per cent better. That means no hour is off limits for more beautifully detailed video. Then there’s Night mode Time-lapse. Just prop up your iPhone & let the light trails begin. & Boom. You Own a Film Studio. Now you can record 4K HDR video with Dolby Vision. Edit in Photos or i Movie. Then zap it to your TV using Air Play to see all that colour & detail. It’s a start-to-finish cinematic experience — found only on iPhone. Which comes in handy when your dog does something adorable.
...

A NEW ERA OF APPLE TECHNOLOGY With the new Apple iPhone 12 Pro, 5G is ready. The A14 Bionic chip leads the industry & rockets past every other smartphone chip. The Pro is built with an all-new camera system which takes low-light photography to new heights. The Ceramic Shield delivers four times better drop performance, so youll always keep your iPhone protected. With a stunning 6.1" Super Retina XDR display, along with a wealth of innovative camera features, allow your creativity to flourish at your fingertips. KICKS GLASS Enter Ceramic Shield. It’s made by introducing nano&8209;ceramic crystals which are actually harder than most metals
- into glass. Sounds simple, but it’s incredibly difficult because ceramic isn’t transparent. By controlling the type of crystals & degree of crystallinity, Apple developed an exclusive formula that maximises the toughness of the ceramic while remaining optically clear. This was the breakthrough that made Ceramic Shield ideally suited for the display. It’s a first in any smart­phone, & it’s tougher than any smart­phone glass.
...

Features • i OS 14 • 6.1" Super Retina XDR display • Dual 12 MP main cameras • 12 MP front camera • Apple A14 Bionic processor Super Retina XDR display Your photos & video to look more true to life than ever with the 6.1” Super Retina XDR display. Experience brighter brights & darker blacks with OLED & HDR, while the higher resolution provides vivid detail for your photos & videos. Ceramic Shield made from nanoscale ceramic crystals, the Ceramic Shield display is tougher than any other smartphone screen. Its scratch-resistant, with 4x better drop performance than the iPhone 11. Plus, with enhanced IP68 splash, water & dust resistance, the iPhone 12 is ready for your next adventure. 5G is here Do the things you love with less lag. Featuring super-fast 5G, stream high-quality videos, upload 4K footage & enjoy low-latency responsive gaming. & when you dont need the speed, Smart Data mode switches you to a lower band to conserve battery life. A14 Bionic chip With enhanced performance & efficiency, the A14 Bionic chip is 50% faster than any other smartphone chip that has come before. Enjoy demanding video editing & gaming, the iPhone 12 wont hold you back. Dual camera system with Ultra Wide The Ultra Wide & Wide dual cameras now both feature Night mode for amazing after-dark photos. It kicks in automatically in low-light, capturing superb detail & vibrant colour. & with 4K Dolby Vision HDR recording you can shoot a cinema-worthy film then edit it straight away in Photos or i Movie. Mag Safe for wireless charging Everything clicks into place with Mag Safe. Magnets on the back of the phone align themselves perfectly with wireless chargers, allowing for faster & easier charging. Accessories attach magnetically too. Snap on a case or wallet (sold separately) for seamless protection. ...

A NEW ERA OF APPLE TECHNOLOGY With the new Apple iPhone 12, 5G is ready. The A14 Bionic chip leads the industry & rockets past every other smartphone chip. The iPhone 12 is built with an all-new camera system which takes low-light photography to new heights. The Ceramic Shield delivers four times better drop performance, so youll always keep your iPhone protected. With a stunning 6.1" Super Retina XDR display, along with a wealth of innovative camera features, allow your creativity to flourish at your fingertips. TOUGHER THAN ANY SMARTPHONE GLASS Enter Ceramic Shield. It’s made by introducing nano&8209;ceramic crystals which are actually harder than most metals
- into glass. Sounds simple, but it’s incredibly difficult because ceramic isn’t transparent. By controlling the type of crystals & degree of crystallinity, Apple developed an exclusive formula that maximises the toughness of the ceramic while remaining optically clear. This was the breakthrough that made Ceramic Shield ideally suited for the display. It’s a first in any smart­phone, & it’s tougher than any smart­phone glass. DEFINE YOUR STYLE Decide on aesthetics that suit your style with Black, White, Red, Blue, & Green colour options. SUPERFAST REVOLUTIONARY WIRELESS 5G on iPhone is superfast. So you can download films on the fly. Stream higher-quality video. Or Face Time in HD over cellular. With lots less lag. & you can do it in more places, because iPhone 12 has the broadest 5G coverage worldwide. A14 Bionic is the fastest chip in a smart­phone The A14 Bionic pushes what’s possible. Like crunching trillions of operations on the Neural Engine. Or shooting in Dolby Vision — even pro movie cameras can’t do that. It’s super-efficient for great battery life. & it’s ahead of its time, prepared to power pretty much anything that comes next. Best iPhone display ever Vastly more contrast. Incredible colour accuracy. A huge jump in pixel density. OLED delivers brighter brights, darker blacks, & higher resolution for everything you look at. This is the best iPhone display ever made, & it goes all the way to the edge.
...

Detailed 6.1 inch OLED display with ceramic shield glass. Dual rear cameras with ultrawide. Aerospace-grade aluminium edges. 12MP front-facing True Depth camera
- take pro selfies. Night mode across all cameras lets you take detailed low-light photos. IP68 water resistant. 5G speed so you can download & stream on the fly. Finished in fresh white. Blast Past Fast 5G speed. A14 Bionic, the fastest chip in a smart­phone. An edge-to-edge OLED display. Ceramic Shield with four times better drop performance. & Night mode on every camera. iPhone 12 has it all. 5G Speed 5G on iPhone is superfast. So you can download films on the fly. Stream higher-quality video. Or Face Time in HD over cellular. With lots less lag. & you can do it in more places, because iPhone 12 has the broadest 5G coverage worldwide. 11 Trillion Operations per Second A14 Bionic is the fastest chip in a smart­phone. & it pushes what’s possible. Like crunching trillions of operations on the Neural Engine. Or shooting in Dolby Vision — even pro movie cameras can’t do that. It’s super-efficient for great battery life. & it’s ahead of its time, prepared to power pretty much anything that comes next. Super Retina XDR Display Behold OLED Vastly more contrast. Incredible colour accuracy. A huge jump in pixel density. Wow. Just wow. OLED delivers brighter brights, darker blacks, & higher resolution for everything you look at. This is the best iPhone display we’ve ever made, & it goes all the way to the edge. Dual-Camera System Weclome to the Dark Side Both the Wide & Ultra Wide cameras now have Night mode — & it’s better than ever at capturing incredible low-light shots. The new Wide camera brings in 27 per cent more light. So whether you take photos by daylight or by moonlight, you’ll get a level of detail & colour that wasn’t possible before. Evenings Have Entered the Picture Night mode senses when light is low & kicks in automatically, maintaining clarity while capturing beautiful vibrant colour. All you have to do is start snapping. Photos that were once hard to capture — like a dramatic moonlit scene — now come out sharper than ever. Deep Fusion, in mid to low light, analyses multiple exposures to maximise detail. Check out the texture in the wood, fabric & crystal. & the Ultra Wide gets you a heroic perspective. Automatic Magic Smart HDR 3 balances the elements in a shot, bringing out detail in the subject & trees while retaining the rich colour of the sky — even at high noon. Beyond faces, Smart HDR 3 uses machine learning to recognise scenes, then adjusts sharpness, colour & white balance where needed. Even in bright light, Smart HDR 3 is amazing at capturing texture, skin tone, colour saturation & individual details that make photos feel true to life. Face It Nothing Beats Portrait Mode Portrait mode is even better at artfully blurring the background to put all the focus on your subject. Lovely, isn’t it? Take great photos even further by choosing from six creative lighting effects, like High-Key Light Mono, Natural Light & Studio Light. Video Low Lights, Camera, Action How do you improve on the highest-quality video in a smart­phone? Make it even better in low light — a full 27 per cent better. That means no hour is off limits for more beautifully detailed video. Then there’s Night mode Time-lapse. Just prop up your iPhone & let the light trails begin. & Boom. You Own a Film Studio. Now you can record 4K HDR video with Dolby Vision. Edit in Photos or i Movie. Then zap it to your TV using Air Play to see all that colour & detail. It’s a start-to-finish cinematic experience — found only on iPhone. Which comes in handy when your dog does something adorable.
...