Squeeze the handles to hear them squeak! Bright patterns & different textures stimulate sight & touch! From its beginnings in 1986 with the creation of a plastic lunch box filled with arts & crafts supplies, ALEX has grown into the preeminent manufacturer of childrens creative products having designed & produced over 1, 000 items in expanded categories of toys: imaginative & dramatic play, fashion & jewelry, whimsical childrens furniture, Rub A Dub, Tub Tunes, & Tub Joy bath toys, ALEX Little Hands preschool products & ALEX Jr., a line of luxurious plush & bath products for baby.