SQL Server 2014 enables customers to build mission-critical applications & Big Data solutions using high-performance, in-memory technology across OLTP, data warehousing, business intelligence & analytics workloads without having to buy expensive add-ons or high-end appliances. SQL Server 2014 uses a common set of tools to deploy & manage databases both on-premises & in the cloud, which makes it easier for customers to take advantage of the cloud with existing skills. SQL Server 2014 makes it easier & more cost effective to build high-performance, mission-critical applications, enterprise ready Big Data assets, & BI solutions that help employees make better decisions, faster. These solutions have the flexibility of being deployed on-premises, in the cloud or in a hybrid environment, & can be managed through a common & familiar tool set.